Critical Role is a wildly popular live stream on Twitch with more than 1.3 million followers. The fame of Critical Role has even translated to the real world, with the team selling out an arena for their London live show. So, how did these eight individuals become the rock stars of the nerd world? Caleb Widogast, played by Liam O’Brien, is a character on the show who made a split-second decision in 2019 that changed the course of meticulously planned storytelling. O’Brien, speaking from his nerd heaven in Los Angeles, explains that he was terrified when making this decision, but it felt right to him and his character, and he was trying to save everyone’s lives. Critical Role has more than 1.3 million followers on Twitch and has become a top earner on the platform. O’Brien describes the show as telling the stories of a group of heartfelt assholes who are finding their way in the world. It combines brilliant and lovely moments with occasional mistakes, creating a unique and authentic experience for viewers. Critical Role is the brainchild of eight voice actors who have worked in video games and animated series. They co-founded the company and each have leadership positions within it. The show has aired for eight years and has told the stories of three separate crews of fantasy-world heroes. With over 330 episodes and a total runtime exceeding 1,300 hours, Critical Role has become a major player in the streaming world. They recently raised over $11.3 million through a Kickstarter campaign to produce an animated series called “Legend of Vox Machina,” and they are now working with Amazon on the third season of the show. Critical Role is also investing in their intellectual property with their publishing arm, Darrington Press. The success of Critical Role has shattered the stereotype of “Dungeons & Dragons” being a game for a limited audience. The show has brought in a diverse group of viewers and has become one of the best-known actual-play shows. Revenue streams for the show include merchandise, sponsorships, and partnerships with other companies. Despite the challenges of running a company with eight actors, Critical Role continues to thrive and expand into new ventures.
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