X Corp. CEO Linda Yaccarino expressed her “autonomy” under owner Elon Musk in an interview with CNBC. She assured advertisers that they should feel confident about returning to the platform under her leadership.
Yaccarino highlighted the tweet from Musk announcing her hiring, in which he emphasized his control over product and development. In her conversation with CNBC’s Sara Eisen, Yaccarino stated that her role encompassed “everything else” involved in running the company.
In alignment with Musk’s previous comments, Yaccarino stated that the company was on the verge of breaking even.
Coca-Cola, Visa, and other brands have already returned to Twitter advertising under Yaccarino’s leadership. She attributed this to her direct engagement with marketing and communications executives.
Considering Musk’s extensive control over the company and his involvement in other ventures such as Tesla and SpaceX, questions arose about Yaccarino’s autonomy. Additionally, Yaccarino emphasized Twitter’s commitment to enhancing the advertiser experience following the exodus of brands after Musk’s acquisition.
Yaccarino stated that brands are shielded from the risk of being associated with potentially harmful content. She explained that while it may be challenging to remove “lawful but awful” content from the platform, Twitter’s new content controls would mitigate the risks for advertisers.
The CEO also commented on the possibility of a cage match between Musk and Meta founder Mark Zuckerberg. If such an event were to take place, Yaccarino mentioned that “Elon is training” and emphasized the potential for it to be a lucrative brand sponsorship opportunity.
Yaccarino argued that X Corp. is now in a healthier state compared to a year ago when it was publicly traded. She acknowledged that not all posts may align with everyone’s opinions.
The CEO regarded the layoffs as a necessary cost-cutting measure, highlighting that X Corp. currently employs around 1,500 individuals, significantly fewer than the approximately 8,000 employees before Musk’s acquisition.
Yaccarino downplayed the threat posed by Meta’s Threads, which experienced a decline in engagement after an initial buzz. However, she emphasized the importance of remaining attentive to any competition.
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