Controversial transgender influencer Dylan Mulvaney took a stand against transphobia and hate when she won the prestigious Breakout Creator award at the 2023 Streamy Awards. Sporting a blonde wig and a stunning red satin minidress, Mulvaney used her acceptance speech to address the backlash she faced following a marketing mishap involving Bud Light earlier this year. Holding her award tightly, Mulvaney acknowledged both the positive impact her win had on her life and the immense amount of transphobia and hate her community continues to face, even from allies. She called for a new approach to allyship, urging individuals to publicly and proudly support the transgender community. The audience erupted in applause, showing their support for Mulvaney’s powerful message. Drawing a parallel between the trans community and content creators, Mulvaney emphasized the shared experience of being underestimated. She encouraged others to remain optimistic about acceptance for the transgender community. With a touch of humor, Mulvaney concluded her speech by expressing her gratitude, making a subtle reference to the controversy that unfolded earlier in the year and cheekily stating, “I’m gonna go have a beer and… I love ya.” The ceremony also saw Mulvaney co-presenting the best comedy prize alongside digital content creator Chris Olsen.
In April, Mulvaney stirred controversy when she posted an Instagram picture of herself drinking a specially designed Bud Light can with her face on it, as part of a partnership for March Madness. However, the promotion faced sharp criticism, leading to boycotts that cost the company billions of dollars and resulted in significant layoffs. Bud Light’s decades-long reign as America’s favorite beer came to an end. Despite public displeasure, Anheuser-Busch denied terminating the VP of marketing, Alissa Heinerscheid, who conceived the ill-fated ad idea. The Bud Light brand received backlash from their drinkers who felt the brand was imposing progressive beliefs on them through their marketing. Notable country artists Travis Tritt and Kid Rock joined the boycott by publicly denouncing Bud Light. Kid Rock even took it a step further by posting a video on social media showing him shooting cases of Bud Light with a semiautomatic rifle. Bud Light suffered another blow as Modelo surpassed it in beer sales, according to recent data.
While Anheuser-Busch never issued a public apology for the controversial ad, the company distanced itself from Mulvaney, aiming to rebuild its tarnished image. In an attempt to win back disgruntled consumers, the company released a new ad targeting “real fans” ahead of the NFL preseason. The ad showcases NFL fans enjoying their favorite teams while indulging in Bud Light, emphasizing the tagline, “Football, Bud Light, and Sunday go easy together.”
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