LONDON — Google is engaged in productive early discussions with regulators in the European Union regarding the EU’s groundbreaking regulations on artificial intelligence (AI) and the responsible development of AI technologies. Thomas Kurian, CEO of Google Cloud, revealed in an exclusive interview with CNBC that the company is actively working on addressing the EU’s concerns about AI, such as the need to differentiate between human-generated and AI-generated content.
Kurian emphasized the importance of finding a path forward and acknowledged the risks associated with AI technologies, while also recognizing their significant value. Google is focused on developing technologies that enable users to distinguish between content created by humans and content generated by AI. The company recently introduced a “watermarking” solution that labels AI-generated images, demonstrating its commitment to driving private sector-led oversight of AI.
The rapid evolution of AI systems, exemplified by tools like ChatGPT and Stability Diffusion, presents both opportunities and challenges. However, EU policymakers and regulators are particularly concerned about the potential for generative AI models to facilitate the mass production of copyright-infringing content, potentially harming artists and creative professionals who rely on royalties. The EU recently approved legislation, known as the EU AI Act, to establish oversight of AI deployment and ensure compliance with copyright laws.
In collaboration with the EU government, Google continues to develop tools and solutions to address these concerns. Kurian highlighted the importance of distinguishing AI-generated content and enforcing copyright protection. Furthermore, he emphasized that Google welcomes regulation and is actively working with governments worldwide to ensure responsible and effective regulation of AI technologies.
While global efforts to regulate AI are underway, the speed of regulatory responses often lags behind technological advancements. This prompts many companies, including Google, to proactively implement their own measures to ensure ethical development and responsible usage of AI. In the UK, for example, a framework of AI principles has been introduced for regulators to enforce themselves. Likewise, President Joe Biden’s administration and various US government agencies have proposed frameworks for regulating AI in the United States.
In conclusion, Google is engaging with EU regulators to address concerns about AI and is actively developing technologies, such as watermarking, to enable the differentiation of AI-generated content. The company embraces regulation and collaborates with governments worldwide to ensure responsible and effective governance of AI. The global tech industry recognizes the need for efficient regulation and is taking proactive steps to establish ethical boundaries around AI technologies.
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