Today marks the end of Celtic Routes, an innovative tourism project connecting Ireland and Wales. Gearóid Ryan of Hook Rural Tourism in Co Wexford expresses his disappointment at the closure, noting that these types of government initiatives often fade away and become mere reports. Celtic Routes was launched in 2019 as part of the Ireland-Wales Programme, with the aim of promoting tourism in counties Waterford, Wexford, Wicklow, Carmarthenshire, Pembrokeshire, and Ceredigion. Over a span of four years, €4 million was invested in the project, which reached a global audience of over 300 million people. Unfortunately, due to lack of funding, the project comes to an official end today. The Brexit situation has resulted in the termination of the Ireland-Wales fund, with no successor program in sight. Stakeholders express their sadness about the loss of the partnership, networks, and collaborative efforts that were established. Celtic Routes undertook various initiatives, including a website, social media presence, TV series, media trips, and learning missions, all aimed at increasing visitor dwell time and transforming the coastal counties into tourist destinations. The project provided opportunities for networking and learning from the challenges faced by counterparts in Wales. The Department of Tourism confirms the closure of the program and acknowledges the potential for future collaborative initiatives with Wales. Despite the closure, stakeholders believe that much more can be accomplished, suggesting that collaboration between the Irish counties is a viable option. They also propose seeking new European partners, such as Brittany and Normandy, to further the success of the project. While it may be some time before the direct impact of Celtic Routes on footfall and revenue can be quantified, it is clear that the project has amplified its brand to a global audience of 315 million through social media and other initiatives. Some projects will continue until the end of the year, as they have already been paid for, offering a glimmer of hope for the revival of the program if alternative funding is secured. The Department of Tourism recognizes the importance of regional growth and seasonal extension and has allocated €3 million to the Regional Access Fund this year to support partnerships and activities that drive visitor numbers and enhance Ireland’s global image. The Minister has also expressed interest in exploring future collaborative tourism initiatives with Wales.
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