Louise Redknapp, Katherine Kelly, and Louis Theroux were among the notable guests in attendance at the YRDS VIP launch at the trendy French restaurant, Louie, on Wednesday night. Louise, 48, exuded effortless chic in a black blazer jacket and matching skirt, paired with a shiny Prada top. She completed the look with a stylish pair of gold chunky earrings. Katherine Kelly, a renowned television actress, also turned heads with her bold leopard print shirt and trouser combo, complemented by chunky black heels. Notably, Louis Theroux made an unexpected appearance at the event to support his friends and co-founders of the agency, Daniel Underwood and Jono Yates.
The YRDS launch party gained momentum as the evening progressed, with Marvin Humes on the decks, creating a lively atmosphere. Louis Theroux mingled with his fellow celebrities, including David Hayes, before leaving and cycling home. YRDS is a creative sports and talent marketing agency focused on assisting athletes in building their profile and fanbase. The agency has already signed heavyweight boxer Joe Joyce and prides itself on being human-centered, with a genuine focus on individuality and authenticity.
The event was a star-studded affair, with Natalie Pinkman, the co-founder of YRDS and a Formula One personality, making a stunning appearance alongside Louise. Katherine, Louis, and Natalie all posed for photos, showcasing their impeccable style and sophistication. The event also attracted other well-known individuals, such as Keith Lemon, David Haye, and Marnie Swindells.
YRDS prioritizes breaking down barriers in the sports industry in terms of background, gender, and ethnicity, aiming to make sports more accessible to anyone. Natalie Pinkman expressed excitement about the agency’s launch and emphasized the need for additional support for female athletes to market and commercialize themselves.
The event continued into the night, with appearances from Mike Tindall and Zara Philips, who playfully interacted with co-founder Stefan Wesson. The evening featured an energetic set from former JLS member Marvin Humes and was graced by the presence of other notable figures such as Love Islander Luca Bish and Spanish footballer Robert Sanchez. Broadcaster Pips Taylor, chef Chris Baber, and Dancing On Ice professional skater Vanessa Bauer were also among the guests.
Louise had a busy evening, as she attended the YRDS launch straight after her performance in the West End musical Grease. She later went on to attend the Barbie afterparty at Chiltern Firehouse. YRDS has already achieved considerable success, having booked renowned host Ian Wright and elite football talents for the global football and music series ‘Behind the Game’. In collaboration with Budweiser and the English Premier League, the series has garnered over 90 million views worldwide.
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