What You Should Know About Threads: Meta’s Upcoming App Poised to Rival Twitter

Meta is set to launch a new social media app called Threads, which it describes as “Instagram’s text-based conversation app.” The app has a similar interface to Twitter, allowing users to send and receive messages with replies. It also offers a feature that allows Instagram users to easily follow the same accounts on Threads, helping them build a larger follower base.

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Meta’s Instagram is readying a Twitter-like service, which will be available for download on July 6.

Aimee Picchi


This release comes at a crucial time for Twitter, as recent changes made by its owner Elon Musk have driven away advertisers and alienated some users. Musk’s decision to limit usage for nonpaying members sparked intense backlash. Threads could potentially attract users who are dissatisfied with Twitter’s current state.

Is Threads a Twitter clone?

Although Threads is billed as an Instagram service, its interface resembles that of Twitter more than the photo-driven Instagram platform. The app allows users to follow and connect with their favorite creators and others who have similar interests.

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The Threads app appears to allow users to “like,” reply to, and repost posts, as shown on Apple’s App Store.

Aimee Picchi


An image of the app suggests that users can perform actions like liking, replying, and reposting other people’s messages, similar to Twitter’s functionality.

Availability and Features

Threads is currently available for pre-order on Apple’s App Store and is expected to be released on July 6. Users will be able to keep their Instagram usernames when using the app.

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