Celebrity chef John Mountain, owner of Fyre restaurant in Perth, Australia, made the controversial decision to ban vegans from his establishment. This decision came after receiving a series of negative reviews. However, instead of negatively impacting his business, the ban has actually increased bookings and support from customers. Mountain claims that most chefs have a negative opinion of vegans and find them difficult to please.
The ban was sparked by a dispute with a vegan customer who received a plate of vegetables instead of the promised gnocchi. This customer left a negative review, which was accepted by Mountain. However, he did not tolerate the personal attacks that followed from vegans who had never been to the restaurant. Surprisingly, this campaign against him turned out to be an effective marketing strategy. Despite accusations of discrimination, Mountain firmly stated that his restaurant is not vegan and that vegans should seek alternative dining options. While he has previously explored vegan recipes and even considered opening a vegan companion restaurant, his focus remains on creating flavorful dishes that may not always cater to everyone’s dietary preferences.
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