Have you ever wondered how Google seems to know so much about you? It’s no secret that internet sites track their users in various ways, but a recent report has shed light on the sneaky methods they use. While tech giants like Google have faced accusations of eavesdropping on conversations through their products, the truth is much simpler. They utilize personalized ad settings to keep tabs on users’ activities on Chrome browsers and their other platforms.
By collecting this data, Google can make educated guesses about users’ preferences and target them with tailored ads for brands and products that align. If you’re curious about what information Google has gathered and assumed from your online activity, it’s easy to find out. Simply check your ad personalization settings in the Google Ad Center.
To do this, visit adssettings.google.com on your desktop or phone’s web browser. You’ll be able to view what Google knows about you and how it influences the ads you see. The information collected by the tech giant ranges from basic details like your favorite stores, TV shows, hobbies, and travel destinations to more personal aspects like your relationship status, job title, parental status, and household income. If any of this information is incorrect or not of interest to you, it can be easily changed.
Google users have the option to allow the company to record their data or opt out by toggling the “Personalized Ads” option. This toggle can also be customized based on individual privacy preferences. This level of control is particularly relevant for Gen Zers, who have recently discovered that employers have the ability to monitor their digital footprint. A TikTok revelation about a missed job opportunity due to an employer’s online findings has shocked many young digital natives, highlighting the real-world consequences of their online presence.
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