Can you ignite a spark of allure in a neighborhood that has never been all that alluring? Justin Timberlake and Tiger Woods, an unexpected dream team, are determined to do just that with their expansive new sports bar, T-Squared Social, which made its grand debut on Wednesday. Located on the vibrant East 42nd Street, famed for its pulsating New York nightlife, this swanky hotspot is set to redefine the area’s social scene.
The golfer and pop star, whose friendship rivals that of Laverne and Shirley, decided to join forces during a leisurely round of golf on a luxurious private course in the Bahamas. As one does, right? The sprawling 22,000-square-foot T-Squared (aptly named after Tiger and Timberlake), stands tall amidst a neglected sandwich shop and a Sephora, bringing an array of offerings to the table. And we’re not just talking about baseball caps representing the Mets, Yankees, Jets, and Giants.
First and foremost, T-Squared is a haven for craft cocktail enthusiasts. With a menu curated by a professional mixologist, the drinks are infused with a golf-inspired twist, sporting names like the Back 9 Hot Toddy and the Pimm’s-based 7 Rings ($21 each). Prepare to be enthralled by the dramatic presentation of the Smoked Old Fashioned ($21). For those seeking a touch of opulence, indulge in high-end Champagne, with bottles priced at a staggering $700. Good luck finding a similar offering at nearby Connolly’s!
But T-Squared goes beyond just cocktails. The venue boasts full-swing golf simulators, a bowling alley, and dart boards, providing endless entertainment options. For sports enthusiasts, there are over 30 TVs scattered throughout the expansive space, including an impressive 200-inch digital screen, reportedly the largest in New York. Regrettably, this marvelous spectacle is reserved for the elite, hidden behind velvet ropes at 11 exclusive tables. T-Squared, a part of the prestigious Nexus collection of members-only sports clubs, is offering subscriptions at $250 per quarter.
Feeling hungry? T-Squared has you covered as a top-notch gastropub. Indulge in the delectable flavors of the Madison Avenue burger ($32), topped with caramelized onions, Comté cheese, and a red-wine-based bordelaise sauce. Bid farewell to your run-of-the-mill condiments as Heinz is nowhere to be found. Meanwhile, the pork belly appetizer ($23) tantalizes with three distinct preparations, including a savory hoisin sauce and spicy bacon.
For those who appreciate a touch of nostalgia, T-Squared even offers the iconic chopped cheese sandwich for $19. However, be warned that it is identical to the $5 version found at your local bodega. The question you’ll be left pondering is not “Where’s the beef?” but rather “Where’s the Wagyu?”
But wait, there’s more! T-Squared doubles as an arcade wonderland. Alongside the full-swing golf simulators, there is a mini bowling alley at the 42nd Street entrance and dart boards on the 43rd Street side. This massive establishment spans two blocks, with doors welcoming patrons from both ends. A record-breaking TV screen, delectable cuisine, and specialty drinks are all part of the experience. However, there is one slight drawback. T-Squared leans more towards Woods’ personality, lacking a distinct ambiance that Timberlake would bring. Translation: It’s still searching for its identity.
Spanning over 22,000 square feet, T-Squared proudly stands alongside a boarded-up sandwich shop and a Sephora, radiating its vibrant energy. Behind a velvet rope lies a mammoth 200-inch TV screen, rumored to be the largest in New York. As patrons enter through the East 42nd Street entrance, they are greeted by the main bar area, resembling an extravagant airport lounge. Yet, this bar straddles the line between upscale indulgence and the playground of corporate bros named Chad. Divided into several sections, it offers a single bar area, destined to be overrun during the Ryder Cup commencing on September 29. In a neighborhood known for its beloved yet struggling Irish pubs, this shiny newcomer yearns for a more inviting atmosphere. Perhaps, in due time, T-Squared will find its groove. But in the fast-paced realm of New York nightlife, there’s no time for a leisurely 18-hole golf game.
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