Trinny Woodall is effortlessly stylish, clad in an immaculate all-white ensemble. She refers to the shade as “white-white,” the purest, brightest white in existence. As she indulges in a flaky croissant accompanied by creamy butter and vibrant red jam, Trinny engages in casual conversation. She offers a polite thank you to her assistant, Jonathan, and attempts to persuade me to have a bite. I observe in awe as she fearlessly enjoys her breakfast, seamlessly alternating between bites and sips of coffee, unfazed by the potential hazard to her pristine suit. She divulges details of a recent car accident, a three-car collision that has left her with bruising and discomfort. Despite the pain, Trinny continues to exude elegance and poise as she takes a break from sitting, choosing to stroll through the cafe like a graceful racehorse. She complains of a lack of alignment in her body, with her knee and ankle causing her discomfort. Bruises adorn her body, and a white dressing on her left wrist hints at a recent hospital visit. However, she casually brushes off any concerns for her well-being, embodying a nonchalant attitude with a touch of old-school charm.
Trinny Woodall is a familiar face for many, known as one-half of the popular 00s TV makeover duo Trinny and Susannah, as well as an early online fashion influencer. While fashion remains an integral part of her life, Trinny’s primary focus is her cosmetic company, Trinny London. Launched in 2017, the makeup range expanded to include skincare in April 2022. In her pursuit of building this business, Trinny made significant sacrifices, including selling her house and £60,000 worth of clothes. Despite initial uncertainties, the brand quickly gained momentum, captivating audiences with its innovative “stacking pots” and experiencing explosive growth during the pandemic. Trinny London now boasts a team of 222 employees and serves customers in the UK, Australia, and the US. Notably, their BFF Skin Perfector sells at a remarkable rate of one bottle every 30 seconds, displaying the brand’s immense popularity and success.
However, Trinny’s impact extends beyond her exceptional products. With over 4 million social media followers, she maintains an active presence on various platforms, engaging with her audience multiple times a day. Her authenticity and willingness to share unfiltered moments resonate with countless women, providing solace during the toughest days of the pandemic. Trinny’s frank discussions about personal topics, such as her experiences with hair loss, created a sense of community among her followers, alleviating their feelings of loneliness and isolation. Through her social media content, one might witness Trinny in various states—pre-makeup, sleepy, or even swearing—documenting every aspect of her daily routine, all while making herself readily accessible to her fans. She fearlessly explores unconventional activities, including using a dog nappy to dye her eyelashes or getting a bikini wax while her assistants wrap presents. Viewers are even granted a glimpse into her pilates sessions and treated to her popular “outfit of the day” and Closet Confessions series. Trinny’s makeup tutorials may be unconventional, but the underlying message is clear: embrace experimentation and step out of your comfort zone. Her eccentric presentation style has garnered attention from notable figures, including comedian Ruairi McInerney, who humorously parodies her unique mannerisms.
Amid the darkest days of lockdown, Trinny Woodall became a beacon of hope, attracting a devoted community of women she affectionately refers to as the Trinny Tribes. Her candid and relatable content provided solace and companionship to countless women who felt lonely in their homes. Even she experienced moments of isolation while living with art dealer Charles Saatchi during that time. In one memorable live stream, as Trinny chatted with her audience wearing a glowing LED mask, Saatchi’s rotund figure could be seen disappearing into the shower in the background. In March, Trinny announced that she had embarked on a new chapter, moving to a different house and embracing a fresh start. Despite rumors of a fallout with Saatchi leading up to her departure, Trinny chooses to reflect on their relationship as simply coming to a natural end, refraining from dwelling on the specifics. She assures me that her daughter Lyla hasn’t been negatively affected by this change and emphasizes that both she and Saatchi live in the present and the future. With a confident “yup,” she suggests that they may still maintain a friendship.
Trinny acknowledges that she has often been misjudged, frustratingly attributed her business’s success to Saatchi’s financial support. However, she has come to terms with these misconceptions, no longer allowing them to affect her. Her self-assured demeanor stems from a deep understanding of her own identity. She has even launched a podcast series titled “Fearless” and has a forthcoming book of the same name. While some might expect a revealing account of addiction, grief, or her breakup with Saatchi, Trinny clarifies that her book is a manual, focusing on empowerment rather than personal disclosures. The thought of writing an autobiography unsettles her, as she describes the genre as vaguely unsettling and uncomfortable.
Born Sarah-Jane, Trinny earned her nickname after a family friend remarked on her resemblance to a character from the St Trinian’s films. She has always had a passion for fashion, and her “Ready to Wear” column in the Daily Telegraph, co-authored with Susannah Constantine, thrust her into the spotlight. A true embodiment of 90s style, Trinny’s vibrant persona and fearlessness captured the hearts of audiences. Their column evolved into the BBC series “What Not to Wear,” which amassed over 7 million viewers at its peak. Trinny doesn’t particularly enjoy revisiting the aspect of the show involving measuring women’s cup sizes with their hands, but she recognizes the impact they had as trailblazers in the fashion industry.
Trinny Woodall’s journey has seen her thrive as a fashion guru and entrepreneur, leaving an indelible mark on the world of beauty. Her unwavering individuality and fearless approach to life continue to inspire and resonate with her devoted followers.
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