The Ultimate Guide: Master the Art of Home Selling with these Step-by-Step Tips

When it comes to selling your property, making a positive first impression is crucial. While your estate agent will handle the logistics of viewings, there are steps you can take to enhance the experience for potential buyers.

Airing out your property and turning on the lights can create an airy and fresh atmosphere, especially if weather permits. Sharing your personal experiences of living in the area can also help buyers connect with the property on a deeper level.

Prior to a viewing, it may be useful to gather additional information about the potential buyers from your estate agent. Knowing if they have children, for example, can allow you to recommend local schools or playgroups.

According to Chris Husson-Martin, director and head of sales at Hamptons in Salisbury, stepping back and viewing your own home with fresh eyes is key. “Kerb appeal,” he says, “is very important. Tidying up the front gardens and the approach to the house is essential as this will be the first thing a viewer will see. Buying decisions are often made within the first few minutes or even seconds of a viewing.”

In today’s real estate market, motivated buyers may be eager to make an offer quickly to facilitate the sale of their own home or secure a favorable mortgage rate. However, sellers should not feel pressured to accept offers right away. The selling process is a negotiation, and having multiple viewings lined up can even lead to competitive bidding.

Sophie Archidiacono, head of sales at Hamptons Balham, advises sellers to prioritize their own requirements when choosing a buyer. Some sellers value matching timelines over a slightly higher offer, while others prioritize a buyer with a secure financial situation.

Sellers may also be concerned about “gazundering,” where a buyer lowers their offer just before contracts are exchanged. Ms. Archidiacono suggests being cautious of buyers who are hesitant to disclose financial information. Meeting buyers in person can help establish a relationship and gauge mutual commitment.

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