Innovative Sustainability: Melissa Takes a Stand Against Plastic Waste and Pollution
In the ongoing battle for sustainability and environmental preservation, Melissa urges us to rethink our relationship with plastic. While plastic is a versatile and widely used compound, it also poses a significant threat to natural habitats and ecosystems. The real problem lies in the millions of tons of single-use plastics that end up in our oceans and landfills, causing long-lasting damage. The key is not to demonize plastic entirely, but to change how we use it.
Melissa, a global footwear brand, aligns itself with the fight for sustainability, advocating for responsible plastic use. “We support the global effort to reduce the use of single-use plastics like straws, bags, and bottles. These materials contribute to pollution as they are not easily recyclable,” explains Melissa. “At Melissa, we are committed to changing this narrative. Our plastic can be used continuously, and it is also used in various everyday items such as domestic utensils, computers, toys, and medicine.”
Melissa continues its mission to promote sustainability through its latest collaboration with fashion powerhouse Marc Jacobs. The Melissa + Marc Jacobs collection features three designs – the Clog, the “Becky” platform sandal, and the Slide. Inspired by the color scheme of Marc Jacobs’ ready-to-wear line, each pair showcases the iconic Marc Jacobs monogram print.
Melissa Clog + Marc Jacobs Silver
The Melissa Clog + Marc Jacobs is crafted with Biobased EVA, a mono-material derived partially from sugarcane and containing at least 25% vegetable content. This guarantees extreme lightness and comfort. The clog is available in beige, black, blue, and silver.
Melissa Becky + Marc Jacobs Red
The Melissa Becky + Marc Jacobs is made with Melflex, Melissa’s 100% recyclable plastic. The interior sole is filled with ultralight PU, while the insole is covered with fabric made from recycled PET bottles. It comes in beige, black, red, and silver.
Melissa Slide + Marc Jacobs Blue
The Melissa Slide + Marc Jacobs is created using Melflex and features a sole made of 100% Biobased EVA, ensuring unparalleled comfort. It is available in beige, black, blue, and red.
Reimagining Plastic: Biobased EVA and Sustainability
EVA, or ethylene vinyl acetate, is a copolymer known for its flexibility, thermal resistance, and strength. It is commonly used in footwear, automobile parts, and sports equipment. However, traditional EVA is not easily recyclable and is made from fossil raw materials like oil or natural gas. To address this issue, Melissa incorporates Biobased EVA into each shoe of the Melissa x Marc Jacobs collection. This innovative material is partially derived from sugarcane and has at least 25% vegetable content certified by the USDA. By eliminating fossil materials, this copolymer becomes recyclable and greatly reduces greenhouse gas emissions during production. Additionally, the silver models feature water-based ink, which avoids volatile organic compounds responsible for air pollution.
Experience the sustainable fashion revolution with the limited edition Melissa x Marc Jacobs capsule collection. Shop online at www.melissaphilippines.com or exclusively at Clube Melissa SM Aura, Shangri-la Mall, and Uptown BGC. For updates and more information, follow @MelissaPhilippines on Instagram and Facebook.
Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
