The Fourth of July is often associated with festivities like barbecues, baseball, and fireworks. However, it seems that woke tweeting has also found a place in the mix. Ben & Jerry’s, a popular ice cream brand, used the occasion to express their views on the United States’ history with Indigenous land. While their tweet called for the country to recognize and return stolen land, it’s worth noting that the company itself operates on such land and has profited from it. The irony is hard to ignore.
Ben & Jerry’s has a reputation for its woke corporate stances. They openly supported the Occupy Wall Street movement, align with the anti-Israel BDS movement, and co-founder Ben Cohen funds organizations that oppose US military aid to Ukraine. However, it’s interesting how often these vocal left-leaning individuals and companies end up having their own hidden controversies. In February, Ben & Jerry’s faced criticism for child labor being used in their supply chain. It seems that those who shout the loudest about social justice often have skeletons in their own closets.
Historically, Ben & Jerry’s has managed to avoid serious backlash for their left-leaning posturing. However, the tide is turning. American consumers are becoming increasingly resentful of such messaging. Bud Light’s entanglement with trans extremist Dylan Mulvaney and similar controversies involving retail giant Target have awakened the ire of average people who are tired of being preached to. The days of giving free passes to corporations for their political posturing are over. People are now using social media platforms to voice their dissatisfaction, and their displeasure is evident.
When it comes to buying ice cream, consumers do not want politics forcefully inserted into the experience. The fallout from Bud Light’s misstep serves as a warning to Ben & Jerry’s owner, Unilever. If history repeats itself, they might face difficulties with their stock prices. It’s important to remember, as consumers, that we don’t have to accept woke performances from corporate elites. We have the power to voice our opinions, and we can do so by making choices with our wallets.
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