Twitter, the social media giant, known for its iconic blue bird logo, is undergoing a major rebranding. Elon Musk, the billionaire entrepreneur and owner of Twitter, recently announced that the company’s new name will simply be an “X” against a black-and-white background. Musk envisions Twitter as being part of an “everything app,” although he has not provided many details about it.
The initial response to the rebranding has been mixed. “Sesame Street” joined in the fun by tweeting an image of a googly-eyed X character, while the World Wildlife Federation took a more serious approach by highlighting the risk of extinction faced by bird species. This move by Twitter follows in the footsteps of Meta, formerly known as Facebook, which faced challenges in establishing its new identity despite the name change.
Rebranding is a complex and costly process for companies, involving changes to signage, code, and advertisements. The motivation behind Musk’s decision to change Twitter’s logo and name remains unclear. As of now, the old Twitter website still features the bird icon that has become synonymous with the platform.
The story of Twitter’s original branding is quite interesting. Co-founder Jack Dorsey revealed that the early working names for the platform were “Status” and “Stat.us.” However, they wanted a name that would evoke the feeling of someone causing their friend’s phone to buzz in their pocket. After considering various options, they came across the word “Twitter” in the Oxford English Dictionary, which perfectly captured the essence of the platform. They purchased the domain name for a low price and named the company Twitter.
Dorsey also shared that they initially considered naming the company “twttr,” removing the vowels to align with the trend of that time. However, they encountered a problem as the code “twttr” was already being used by Teen People. Eventually, they settled on the name Twitter and have attributed part of their success to the branding.
Musk, known for his affinity for the letter X, has yet to provide an explanation for his decision to rebrand Twitter. This move aligns with his previous ventures such as X.com, SpaceX, and the Model X crossover vehicle. The former head of product at Twitter, Esther Crawford, expressed her disapproval of the rebranding, calling it “corporate seppuku” and predicting a significant loss of shareholder value.
In conclusion, Twitter’s rebranding to an “X” logo marks a significant change for the social media platform. Only time will tell how this new identity will be received by users and the impact it will have on Twitter’s future.
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