Toyota Secures Major Advertising Position as Official Auto Partner of the NFL

Toyota becomes official automotive sponsor of the NFL Toyota Toyota has recently secured a significant, multi-year sponsorship agreement with the National Football League (NFL), the most sought-after entertainment property in the industry. The automaker aims to utilize the NFL’s year-round calendar as a robust marketing platform to effectively reach football fans across the United States. …

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2024 Toyota Crown Sport: Your Affordable Ferrari Purosangue Alternative, Exclusively in Japan

The Toyota Crown is a unique sedan that serves as a replacement for the Avalon while incorporating the elevated ride height commonly found in crossovers. This unconventional decision by Toyota is expected to attract older drivers who struggle with the accessibility of traditional sedans. Although it is possible that some of the 13,054 U.S. owners …

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September Sees Record Highs in Passenger Vehicle Wholesales Thanks to Festive Demand

In September, the wholesale of passenger vehicles in India reached record levels as automakers shipped stocks to dealers to meet the strong demand during the festive season. The industry recorded a total of 363,733 units dispatched, the highest ever for a single month. Maruti Suzuki India’s Senior Executive Officer, Shashank Srivastava, stated that September’s dispatches …

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Toyota Explores Plans for Third Manufacturing Plant in India for Enhanced Production

Amidst growing demand and extended waiting periods for certain products, Japanese auto major Toyota is reportedly considering the establishment of a third manufacturing plant in India. Currently, Toyota Kirloskar Motor, a joint venture between Toyota Motor Company and Kirloskar Group, operates two plants in the country. These facilities are operating at nearly full capacity, with …

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Unleashing Innovation and Tradition: Toyota’s Strategic Move in the EV Realm

At factories in Japan’s industrial heartland, Toyota (7203.T) has implemented various innovative techniques to catch up in the electric vehicle market. They have utilized self-propelled assembly lines, large-scale die casting, and traditional hand polishing, combining these methods with their renowned lean production methods that have been used for decades. To demonstrate their latest advancements, Toyota …

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Discover China’s Advanced De-Risking Strategy Predating US and EU Actions

Outwardly, Beijing criticizes the West’s attempts to de-risk and decouple from China. However, if we examine the history of Chinese industrial strategy, we can see that China has been engaged in de-risking for decades. The concept of “two markets, two resources” has guided Beijing’s economic planners since the 1980s. This concept emphasizes the use of …

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