With the start of the new Premier League season just around the corner, there are some changes happening, such as players moving to the Saudi Pro League, and some things remaining the same, like injuries from playing on questionable pitches during US-hosted friendlies. However, one thing that always excites fans is the release of clubs’ new kits. In this article, we’ll be looking at which teams have hit the mark with their fashion choices, and which have missed the goal.
Arsenal:
Arsenal’s new home shirt pays tribute to the club’s Invincibles era, featuring discreet taping commemorating their impressive record from that season. Although there was a small error in the embossed results, the kit itself is stunning. The darker shade of red, called “Better Scarlet,” along with the lightning motif on the shirt and sock, make for a visually appealing design. The addition of gold accents gives the kit a touch of elegance. On the other hand, the away kit takes inspiration from the film Anaconda, with a looping black ribbon representing the routes fans take to the Emirates Stadium. The women’s team will also have their own away strip, designed by Stella McCartney, which features pink and teal tones reminiscent of an ice-cream sundae. Aaron Ramsdale stands out in an all-black strip as the away goalkeeper.
Aston Villa:
Aston Villa’s new home kit features a redesigned lion crest, inspired by the club’s European Cup-winning side from 1982. The new lion design has a striking resemblance to Michael Jackson’s iconic Thriller dance pose. The claret and blue Castore home shirt incorporates a subtle sound wave print from fans singing allez, allez, allez. The away kit, despite being a simple white shirt with blue shorts, is clean and inoffensive. The goalkeeper kits come in black and luminous green. It’s worth noting that Aston Villa has partnered with a betting company as their front-of-shirt sponsor.
Bournemouth:
Bournemouth has opted for a traditional black-and-red vertical striped home kit this season, replacing last year’s more outlandish zigzag design. The switch to a round-neck collar adds a touch of sophistication. The away kit is a lovely pale blue with a wave motif, reminiscent of the South Coast sea. The goalkeeper jersey stands out in a luminous yellow. Bournemouth has also retained a betting company as their front-of-shirt sponsor.
Brentford:
Brentford has stuck with their two-year cycle for kit releases, ensuring fans’ wallets and sustainability are both taken into account. The home kit features red-to-black faded vertical stripes, giving it a subtle yet stylish look. The new third kit is more creative, with navy, pink, and turquoise tones inspired by a bee’s wings. The goalkeeper strip is bright fuchsia with turquoise cuffs. Again, Brentford has partnered with a betting company as their front-of-shirt sponsor.
Brighton:
Brighton’s home kit for the upcoming season is a pleasing improvement from last year’s design. The classic blue and white stripes are more balanced, with navy cuffs and a blue outlined swoosh adding a touch of elegance. The away kit, however, could use some improvement, with questionable use of the lasso tool in Photoshop. It features green and black stripes and a crew neck. No goalkeeper or third kits have been released yet.
Burnley:
Burnley’s new kit takes inspiration from their promotion strip from 1994. The claret shirt with a knitted blue polo collar and matching sleeves has a sophisticated feel. The yellow away kit, however, misses the mark with a fuzzy-edged black and claret stripe that resembles a printer jam. The simple crew neck and cuffs redeem the design.
Chelsea:
Chelsea’s home kit features a stylish design worn by Ben Chilwell in front of posters of era-defining rappers.
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