Samuel L. Jackson, the esteemed 74-year-old actor, has made it clear that he is not a fan of artificial intelligence using his likeness. In fact, he goes to great lengths to ensure that his contracts explicitly state that his likeness cannot be used in AI applications. The recent release of Marvel’s “Secret Invasion” series, which utilized AI technology for its opening credits, sparked a renewed debate on the topic.
Jackson, who plays a prominent role in the Disney+ series, revealed that he has been cautious about AI for quite some time. “People are only just starting to worry about this? I asked about it ages ago. The first time I was scanned for George Lucas, I was perplexed,” he candidly shared with Rolling Stone, referring to his involvement in the “Star Wars” prequel trilogy.
His friendship with Lucas allowed him to address the matter with a touch of humor. “George and I are good friends, so we had a chuckle about it. I thought he was doing it because he wanted to preserve all those old guys from ‘Episode I,’ just in case something happened to them,” Jackson admitted.
He further disclosed that being “scanned” has become a routine practice at Marvel Studios. “Since joining the Marvel Universe, they scan you every time you change costumes for a Marvel movie,” Jackson revealed. “After I did ‘Captain Marvel’ and they de-aged me for the Lola project, I realized they have the capability to do this whenever they please.”
When it comes to his advice for fellow actors, the honorable Academy Award recipient has a simple solution. “Whenever I come across a contract with the words ‘in perpetuity’ and ‘known and unknown,’ I grab a pen and cross that out,” he confided. “It’s my way of definitively declaring, ‘No, I do not consent to this.'”
In conclusion, Samuel L. Jackson stands firm in his stance against AI utilizing his likeness and encourages other actors to be vigilant and assertive in defending their rights as well.
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