Rihanna Introduces a New Maternity Collection and Opens Up About Breastfeeding in a Heartwarming Photo

When it comes to launching a maternitywear brand, it helps to have personal experience with pregnancy in order to design comfortable styles for expectant women. Rihanna, known for her bold and fashionable maternity looks, has now introduced a maternity capsule collection under her Savage X Fenty brand. This exciting release has piqued our curiosity.

“I want to remind people that it’s possible to embrace sexiness and feel good while being a parent,” says Rihanna in a statement from her brand. Designed personally by Rihanna, the new collection focuses on practicality and comfort for new mothers, with prices ranging from $35 to $45. The collection includes bralettes with adjustable front straps and back closures equipped with nursing clasps for easy fitting. Additionally, there is an oversized graphic t-shirt with the playful message “Make More Babies.” Rihanna has achieved immense success in various endeavors, including nine Grammy wins, a thriving beauty brand supported by LVMH, billionaire status, being the first Black woman to front a Dior campaign, and hosting the musical segment of the Grammys. Now, she adds maternitywear designer to her list of accomplishments.

In the campaign images, Rihanna can be seen cradling her son RZA, who was born in May 2022, while showcasing an outfit from the collection—the black caviar Bralette. “The new maternity capsule aims to bring confidence and comfort to mothers at every stage of their journey,” she explains. Rihanna is currently expecting her second child, which she revealed during her headline performance at this year’s Super Bowl halftime show in February.

Throughout her pregnancies, Rihanna has made daring fashion choices that differ from the norm. In a May 2022 Vogue interview, she declared, “When I found out I was pregnant, I thought to myself, ‘I’m not going to go shopping in the maternity aisle.’ It’s too much fun to dress up. I’m not going to let that part vanish just because my body is changing.” This statement perfectly encapsulates her unique fashion sense.

During Dior’s AW22 women’s ready-to-wear show in Paris, Rihanna made a statement by donning a sheer black dress that showcased her baby bump, instantly captivating the room as she took her seat. At this year’s Oscars performance, Rihanna wore a beaded ensemble that accentuated her baby bump. And for the Met Gala, she arrived in an all-white dress and hooded coat, removing the coat at the top of the stairs to reveal a spaghetti strapped dress that highlighted her baby bump.

Although this collection is not meant to be high fashion, it caters to the desires of expectant mothers by prioritizing comfort over trendiness. Rihanna understands this and aims to provide fellow moms with the comfort they seek.

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