Essendon, an Australian rules football club known as the Bombers, is reportedly contemplating a change to its logo by replacing the military aircraft in the center of its emblem. The club, established in 1872, has had the bomber image and nickname since 1940. However, Essendon will be seeking the opinion of its fans to determine if the aircraft symbol is deemed “offensive.” The current logo design, featuring the bomber, was created in 1997 as a nod to the club’s proximity to Melbourne Airport. The club president, Dave Barham, stated that while they value their history and recognizable brand, they are embarking on a preliminary research project to assess the elements of the Essendon brand. It should be noted that at this time, there are no immediate plans to change the club logo or any brand components. The club holds a proud history of more than 150 years and holds a deep connection to its members and supporters. The survey and engagement with stakeholders are part of a larger, long-term project that requires extensive work. Essendon has 16 premiership wins under its belt and is gearing up for an upcoming match against Fremantle after a recent victory over Carlton.
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