Claud, the talented artist, recently had a conversation with Insider about their second album, “Supermodels,” which was released in July. What’s intriguing is that in 2020, Claud became the first artist to be signed with Phoebe Bridgers’ record label, Saddest Factory Records. The recent music video for the song “A Good Thing,” which featured Claud alongside actor Paul Rudd, went viral. It seems that Claud’s career has been taking off in exciting ways.
But let’s backtrack a bit. Just a few years ago, Claud was a college-radio DJ who enjoyed spinning Phoebe Bridgers’ songs. They recalled attending one of Bridgers’ shows in 2017 or 2018 and expressed being a huge fan. Fast forward to early 2020 when a friend of Bridgers sent her a link to one of Claud’s demos. Bridgers was immediately drawn to Claud’s unique voice and style, and before she even finished listening, she texted her manager to propose a collaboration. The two artists met for lunch, and Claud remembers feeling incredibly nervous about discussing a potential record label. Little did they know that Bridgers would go on to establish Saddest Factory Records and sign Claud as her first artist.
Claud’s musical journey began in high school in Chicago, where they started playing music at local coffee shops and bowling alleys. They formed a band called Toast during their time at Syracuse University and opened for fellow student and musician Clairo. With a growing following, Claud eventually made the leap to pursue music full-time, leaving school behind.
“Supermodels,” Claud’s sophomore album, was released in July and showcases their growth as an artist. It’s important to note that Claud’s debut album, “Super Monster,” was released just two years prior to “Supermodels,” making for a significant age difference and a considerable amount of personal and artistic development. The two albums may be difficult to compare, but they both hold a special place in Claud’s musical journey.
Despite the titles’ similarities suggesting something grand and awe-inspiring, Claud explains that “Supermodels” is actually about their fears and insecurities. The closing track explores the struggle of looking back at oneself while trying to avoid tears. This album represents Claud’s growth and explores the illusion of growth that comes with young adulthood. It captures the complexities of navigating the transition from teenage years to early twenties, with all the uncertainty and self-doubt that accompanies it.
Claud cleverly incorporates ambiguity and insecurity into the album’s lyrics, creating a sense of relatability. Even in seemingly straightforward lines, there is an underlying longing for understanding and acceptance. The tracks play with these themes, presenting a contrast between an outwardly confident connotation and internal vulnerabilities.
The album’s standout track, “Paul Rudd,” draws inspiration from the timeless actor known for his roles in films like “Clueless.” Claud imagines themselves as a rom-com heartthrob, caught up in a destined love story. However, Claud acknowledges that this idealized version of love rarely occurs in real life. The song explores the desire for a fairy-tale ending that may not always materialize.
Coincidentally, Claud had the opportunity to meet Paul Rudd in person at Taylor Swift’s concert, adding another layer of intrigue to the “Supermodels” cinematic universe.
Claud’s journey as an artist aligns with a larger trend of increased support and recognition for queer musicians. They acknowledge the progress that has been made and credit the success of other queer artists for legitimizing their own achievements. While there is still progress to be made, Claud appreciates the positive shift in the industry.
In conclusion, Claud’s sophomore album, “Supermodels,” showcases their growth as an artist and explores the complexities of young adulthood. With its relatable themes and clever lyricism, the album captures the insecurities and uncertainties of that stage of life. As a queer artist, Claud acknowledges the progress made in the industry and feels encouraged by the support shown towards fellow LGBTQ+ musicians. The album is a testament to Claud’s unique voice and style, which has gained recognition and praise from critics and fans alike.
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