Kicking off the first day of Paris Fashion Week Menswear, the Pont Neuf, the oldest stone bridge across the Seine in Paris, set the stage for an extraordinary show. Rihanna, the face of the brand’s first advertising campaign, graced the front row alongside her partner, rapper Asap Rocky. Rihanna, who is expecting her second child, donned a denim jumpsuit featuring the print from Williams’ new collection, effortlessly showcasing her growing baby bump.
Beyonce, taking a break from her Renaissance world tour, was also in attendance, dressed in a slouchy yellow pyjama-style outfit, enhanced by oversized sunglasses. Her husband, Jay-Z, looked sharp in a crisp white shirt paired with an elegant chocolate brown three-piece suit. Euphoria actor and Louis Vuitton ambassador Zendaya sat next to Beyonce, sporting a relaxed and slouchy sparkly loose patterned shirt with matching trousers and her signature curly hair left flowing.
The star-studded front row continued with the presence of reality TV star Kim Kardashian, who stunned in a camouflage bralette and leggings set cinched with an oversized furry belt bag. Supermodel Naomi Campbell opted for a chic leather mini dress and matching blazer in the iconic Louis Vuitton logo pattern. The front row was further graced by rapper Jaden Smith, actor Jared Leto, rapper Megan Thee Stallion, and singer Anitta.
When the show finally commenced, nearly an hour later than scheduled, star power translated to the catwalk as well. UK rapper Dave and American rappers Pusha T and Big Sean strutted their stuff, impressing the audience.
The collection revolved around the theme of “Lovers,” as Williams, known for his thoughtfulness, showcased a versatile aesthetic that catered to all genders. The iconic Damier check pattern, synonymous with Louis Vuitton, served as the collection’s main motif, with Williams adding his unique touch by subverting it in various ways, such as his innovative ‘damouflage’ camouflage version. The color palette predominantly drew inspiration from camouflage hues, featuring earthy tones of brown, green, grey, and black. Williams infused a preppy essence into his designs, showcasing shorts and skirts paired with knee-high socks and chunky shoes.
While the collection leaned towards formalwear, streetwear elements like hoodies, embellished denim pieces, and modern interpretations of football and rugby tops were also present. As expected from a brand rooted in luxury bags, the accessories were meticulously crafted, featuring eye-catching holdalls in vibrant primary colors and smaller leather bags attached to belts.
In addition to his creative prowess in fashion, Williams showcased his musical talents by producing the show’s music. The models strutted to the melodies of a full orchestra, accompanied by a new track from Pusha T and a soul-stirring performance by a live gospel choir.
As the show came to an end, Williams took a bow in his “damouflage” suit and embraced his family, who coincidentally donned matching suits. Williams’ creative vision was further highlighted as he brought the atelier, the team behind the collection’s creation, onto the stage.
In an interview with Vogue prior to the show, Williams expressed that his inspiration stemmed from the love and support he received over the past 30 years. Williams was appointed as the new creative director of the menswear division in February following the passing of designer Virgil Abloh, who had been the first black director of menswear at Louis Vuitton.
Although Williams faced some criticism for his lack of formal design training, he confidently responded by stating that his success story did not rely on conventional education. His longstanding partnership with Louis Vuitton, which began with a line of sunglasses in 2004, and collaborations with esteemed brands like Chanel and Tiffany, have gradually solidified his position in the fashion industry.
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