Prime, an energy drink brand co-founded by popular YouTubers Logan Paul and KSI, may face an investigation by the U.S. Food and Drug Administration (FDA). Senate Majority Leader Chuck Schumer has urged the FDA to look into the company’s marketing practices and the level of caffeine in Prime. Schumer expressed concern that the drink, which has gained popularity among children and teenagers, contains more caffeine than other commonly consumed beverages.
While the drink carries a warning label stating that it is not recommended for individuals under 18 years old, Schumer argued that the advertising campaign specifically targets this age group. The company’s website reveals that a single 12-ounce can of Prime contains 200 milligrams (mg) of caffeine, equivalent to approximately six cans of Coke or two Red Bulls. In comparison, a typical cup of home-brewed coffee contains about 120 to 180 mg of caffeine.
Prime was initially launched in the U.K., where it was subsequently banned by certain schools due to concerns about its impact on health. Pediatricians in the U.K. cautioned that consuming the drink could lead to heart problems, anxiety, and digestive issues in young individuals. Although the FDA does not have a set limit on caffeine consumption for those under 18, the American Academy of Pediatrics advises against caffeine consumption by youths.
Despite controversies surrounding Prime, the brand gained immediate popularity when it was launched, resulting in long queues at grocery stores and reports of resale markets in schoolyards. Prime’s spokesperson, Alyx Sealy, emphasized that consumer safety is their top priority and that they are open to discussions with the FDA or any other organization regarding necessary industry changes. Sealy also mentioned that the company offers a caffeine-free sports drink called Prime Hydration.
Schumer’s letter to the FDA highlighted his observation of little discernible distinction in the online marketing of Prime and Prime Hydration, leading parents to unknowingly purchase a highly caffeinated beverage for their kids. He called for an investigation into the advertising claims, ingredients, and caffeine content of the Prime energy drink.
In conclusion, the FDA’s potential probe into Prime comes amidst concerns about the drink’s marketing tactics and its caffeine levels, especially within the demographic of children and teenagers. It remains to be seen how the FDA will respond and what actions may be taken regarding the Prime energy drink.
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