Jenny Craig, the weight loss giant that recently declared bankruptcy and announced its closure, has surprised everyone by announcing some “big news” on its website: “Jenny Craig will be coming to your home this fall.” This exciting development is made possible by Wellful, the owner of Nutrisystem, which acquired the Jenny Craig brand. MarketWatch reports that Wellful will relaunch Jenny Craig with a direct-to-consumer delivery model.
Wellful has not disclosed the amount it paid to acquire the rights to Jenny Craig’s intellectual property, but court documents suggest it could be as high as $10 million. Under the leadership of CEO Brandon Adcock, Jenny Craig will now transition to a digital/e-commerce platform, offering meals delivered to customers’ homes along with personalized coaching sessions. These coaching sessions will now take place virtually, as opposed to physical locations nationwide.
While Nutrisystem currently offers weight loss meals, it does not provide custom coaching. Adcock assures that the prices for Jenny Craig’s services will remain similar to what they were before the company went bankrupt. Jenny Craig’s online forums are still active, with former customers sharing “nostalgic” interactions and even recipes that emulate their favorite Jenny Craig meals. Adcock has communicated with these ex-customers through the forums and via email to inform them about the relaunch, expressing the company’s goal to regain their business.
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