- Take-Two Interactive CEO Strauss Zelnick discussed the potential impact of generative AI on gaming in an interview with CNBC’s Jim Cramer.
- Take-Two shares rose 5% following the announcement of an upcoming new Grand Theft Auto game.
During a recent interview with CNBC’s Jim Cramer, Take-Two Interactive CEO, Strauss Zelnick, expressed his belief in the significant potential of generative artificial intelligence to revolutionize the gaming industry.
Zelnick stated, “I do think that generative AI is going to change the nature of what we do, and I think it’ll change the nature of many of our games in the future. This change might enhance the gaming experience for consumers and attract a larger audience of gamers worldwide.”
Following the news of an upcoming new installment in the Grand Theft Auto franchise, Take-Two shares jumped by 5%.
The anticipated game, referred to by fans as GTA VI, is expected to release its trailer in December.
Owned by Take-Two, Grand Theft Auto’s last release, Grand Theft Auto V, exceeded 190 million total sales after its launch a decade ago and continues to be a dominant force in the industry.
Zelnick emphasized the exciting prospects of leveraging advanced technology to enhance the game with the evolution of gaming consoles.
He asserted, “There’s enormous opportunity ahead, and we are already the fastest-growing industry in the entertainment business, and I think the business is likely to accelerate. Technology is part of that—not all of it, but part of it.”
