Just one day after announcing they’re on the hunt for a reporter to cover all things Taylor Swift, America’s largest newspaper chain has now posted another niche reporting job, covering none other than Beyoncé.
According to the job listings, each writer will work principally for the Tennessean newspaper and USA Today, but their content will be distributed across the entire Gannett news chain.
Both Swift and Beyoncé have major world tours underway. Beyoncé’s Renaissance World Tour is set to end next month, while Swift’s Eras Tour will run through the end of 2024.
And while it’s not rare for newspaper chains to hire entertainment critics and music reporters, it’s not often that a reporter is assigned to cover a single artist.
However, Beyoncé and Swift both hold a huge amount of cultural and economic sway and their fans – the Beyhive and Swifties, respectively – are known to financially bolster entire cities when the performers come to town.
“At this point, Taylor Swift is basically her own economy,” one Vanity Fair writer put it.
The impact of her tour has been felt in every city she has stopped at, selling out stadiums, gracing fans with a 44-song set list spanning her nearly two-decade-long career and injecting millions of dollars into local economies with the gravity of her star power.
In a Federal Reserve report published in July, the agency found that “May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.”
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