Harnessing the Power of Survey Data: Why it Matters for the Future | Inquirer Opinion



Why Survey Data are Priceless and Should be Properly Archived

Why Survey Data are Priceless and Should be Properly Archived

First, a little grammar lesson: the word “data” is plural, so it takes the verb “are” rather than “is.” The singular form of “data” is “datum.”

Survey data become history when, following the rule of my esteemed colleague, historian Ambeth Ocampo, they are properly obtained, documented, and preserved. (Getting the survey data into the history textbooks for young people to learn from is a separate task that I hope can be accomplished, with Ambeth’s assistance.)

Survey data are also priceless. They have no price because, in the case of irretrievable loss, no amount of money can buy a replacement. It is simply impossible to go back in time. No one can replicate the Social Weather Stations (SWS) surveys of September 1987 and December 1989 that found strong disapproval in Metro Manila of the military coup attempts against then President Corazon Aquino. No one can replicate the 2001 SWS polls that found public approval of the way that President Joseph Estrada was removed from office. Therefore, it is of paramount importance that survey data be properly archived, with multiple back-up copies, for the sake of informing present and future generations.

Well-run data archives of scientific surveys exist worldwide; there are established best practices that should be followed.

Both “losers” and “winners” appreciate survey data. I remember, back in 1992 at the Quirino grandstand after the inauguration of President Fidel Ramos, being approached by a gentleman who said he had run for senator, but only ranked 50- or 60-something in the SWS pre-election polls for the 24 seats at stake. I was about to explain that I had no control over SWS findings, but he stopped me. He said he only wanted to offer his congratulations because, he said, SWS had accurately predicted his final ranking in the Commission on Elections count. Then he walked away with a smile; I regret not taking down his name.

Survey data can influence the course of history. I know of a candidate for local office who sponsored a series of polls about his election prospects and decided to skip at least two election contests since he saw his chances as not yet good enough. He eventually ran for the office after the polls showed him with a good chance to win, and he indeed won. This likely affected the timeline of the well-being of his constituents, hopefully in a positive way.

Public officials should take public opinion into account but are not obligated to follow the mainstream. People naturally tend to stick to the status quo, to what is familiar and what they know they can handle. In 1991, after a series of SWS polls showed popular sentiment in favor of extending the stay of the United States military bases, and President Aquino proposed a new treaty to implement it, the Philippine Senate nevertheless rejected the treaty by a narrow 12-11 vote (see Jovito R. Salonga, “The Senate that said No,” 1995). The SWS polls highlighted valid reasons for the grassroots popularity of extending the stay of the US bases: firstly, concern over the expected negative economic impact of a pullout on the communities of Angeles, Pampanga, and Subic, Zambales; secondly, the feeling that there was no external military threat to the Philippines at that time. Ultimately, the military bases were abandoned—though also pushed along by the Mount Pinatubo eruption. The country did not become an “economic basket case,” as pro-bases factions had warned. New polls showed no inclination from the public to overturn the Senate’s decision; in short, the people changed their minds, not too long after 1991. But what do Filipinos currently feel about stationing US military bases here, given the continued Chinese bullying to accept its claims in the Southeast Asia Sea (my preferred term for that body of water)? I don’t know of any recent surveys on this issue. What is very clear is that our trust in the US continues to be very high, whereas our trust in China continues to be not simply low but outrightly negative.

Economic survey data are more reliable than political ones. In my opinion, people’s reports about their own personal economic conditions are much more dependable than their assessments of the performance of specific politicians and the impact, not only presently but also potentially, of government policies on their lives. In particular, the significant fluctuations in poverty and hunger among the Filipino people in the past four decades are already part of history. The fluctuations and trends in economic well-being recorded by SWS are meticulously archived and publicly accessible for analysis. However, we should not be the only ones doing this. The more survey data, the better. Competition in data generation is beneficial. It will promote understanding, not confusion. It will help us learn Philippine history more effectively and prevent us from repeating the mistakes of the past.

Contact: [email protected].

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