Cheers, Graham! Norton’s Own Wine Sales Reach 3.7 Million Bottles
Sales of Graham Norton’s wine are soaring as consumers increasingly show interest in celebrity alcohol brands.
According to New Zealand-based wine maker Invivo, Norton’s GN label, which he introduced ten years ago, sold over 3.7 million bottles last year. To cope with the rising demand, the company had to expand its vineyards this year.
Total sales of Norton’s wine over the past decade are projected to reach 20 million bottles by the end of December.
In Norton’s words, “I don’t merely lend my name to the wines, I am actively involved and thoroughly enjoy being part of the process.”
Toasting success: Sales of Graham Norton’s wine are fizzing as drinkers increasingly seek out celebrity alcohol brands
However, the 60-year-old TV host, who serves his wine on his talk show, faces competition from other celebrity alcohol brands. The fastest-growing brand last year was reportedly Kylie Minogue’s own wine, which sold four million bottles since its launch three years ago.
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