Laufey, the Icelandic-Chinese music artist, has always had a deep connection to classical music. With a mother who is a classical violinist, she grew up surrounded by the sounds of symphony orchestras. However, she understands that not everyone shares her love for classical and jazz music, especially people her own age. Laufey wants to break down the barriers and stereotypes associated with these genres and introduce them to a new generation.
Laufey believes that jazz and classical music are often seen as inaccessible, reserved for older, more cultured individuals. She wants to prove that these genres can be enjoyed by anyone, regardless of age or background. By infusing contemporary pop elements into classical and jazz traditions, Laufey hopes to make the music more appealing and relatable to younger audiences. Social media platforms like Instagram and TikTok provide the perfect opportunity for her to showcase her unique blend of genres and reach a wider audience.
Raised between Reykjavik and Washington, DC, Laufey’s musical upbringing was influenced by her Chinese mother, who was a music professor in China. After attending Berklee College of Music, Laufey released her debut single, “Street by Street,” which quickly gained popularity in Iceland. Her first EP, “Typical of Me,” won her the best new artist award at the Icelandic Music Awards, and her debut album, “Everything I Know About Love,” reached the top of the Billboard charts. Now, with over 500 million streams worldwide, Laufey is recognized as the biggest streaming artist from Iceland.
Laufey’s success on social media platforms like Instagram and TikTok has been unexpected but welcomed. She believes that staying true to her musical vision and incorporating her unique style has resonated with her fans the most. With her upcoming album, “Bewitched,” Laufey plans to continue her musical journey and explore new sounds while staying rooted in jazz, pop, and classical influences.
In an interview, Laufey discusses her new album “Bewitched” and its connection to her previous work. She describes it as a love album, building upon her exploration of love and relationships in her debut album. With more maturity as a songwriter and producer, Laufey promises a mix of love songs and romantic ballads with a touch of self-deprecating humor.
When it comes to attracting young listeners to jazz and classical music, Laufey believes that relatability is key. She wants to be someone her generation can look up to and draw inspiration from. By singing for her own generation, she hopes to bridge the gap between young listeners and these genres. Her recent performance in Manila was a testament to the appreciation for music in Southeast Asia, where her music has gained popularity. Laufey believes her connection to her Asian heritage and the universal theme of hopeless romanticism in her music may have contributed to her success in the region.
Laufey’s formal music training has played a crucial role in her crossover to pop music. Alongside her coproducing efforts, her training in ear training, harmonies, and music theory has given her a solid foundation. However, she attributes her stamina and musical technique, developed through years of daily practice, as the most valuable aspects of her training. Being able to perform without feeling overwhelmed or overthinking on stage has been a significant advantage for her.
In conclusion, Laufey is a rising music artist who is breaking stereotypes and introducing jazz and classical music to a new generation. Through her unique blend of genres and her relatable approach, she aims to make these genres more accessible and enjoyable for everyone. With her upcoming album, “Bewitched,” she continues to push the boundaries of her musical style while staying true to her roots.
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