Naomi Campbell, the iconic supermodel known for her work with luxury brands like Prada and Versace, has surprised fans and fashion insiders with her recent collaboration with fast-fashion brand PrettyLittleThing (PLT). This unexpected partnership, which launched on Tuesday, has raised eyebrows due to the stark contrast between Campbell’s high-end reputation and PLT’s reputation for affordable clothing. Many fans are disappointed, feeling that Campbell could have collaborated with any brand in the world instead of choosing PLT.
The collaboration has also faced criticism due to PLT’s questionable ethical practices, including low wages for workers and environmental concerns. The brand sells cheap clothing made from plastic and petroleum-based materials and has faced backlash for its involvement in events like Black Friday, where dresses were sold for as low as 8p.
Campbell unveiled her collection at a catwalk show in New York, joined by celebrities Emily Ratajkowski and Julia Fox. The collection features 82 pieces, including a backless mesh dress priced at £85, a bodysuit for £12, and ruched mini dresses for £25. Two of the dresses were designed by emerging Black designers, Victor Anate and Edvin Thompson.
PLT, known for its collaborations with reality TV stars like Love Island’s Molly-Mae Hague, considers its partnership with Campbell as “ground-breaking.” However, Campbell’s decision to align herself with PLT goes against the current trend of celebrities distancing themselves from mass-produced brands. Popstar Olivia Rodrigo has partnered with sustainable fashion platform Depop, Billie Eilish prefers secondhand clothing, and actor Naomie Harris recently launched a collection with London brand Omnes made from deadstock materials.
Although many members of Gen Z, considered the sustainability generation, prefer fast fashion due to its affordability and size inclusivity, it is important to acknowledge the environmental and fair labor concerns associated with these brands. PLT, in particular, has faced criticism for its treatment of workers and the exploitation of women of color in the industry.
Campbell defends her decision to collaborate with PLT, highlighting her desire to champion emerging talent and design her own clothes. She also suggests that criticism of her collaboration may be rooted in racism, as similar collaborations with white models have often been praised instead of condemned.
However, it’s crucial to recognize the inherent link between fast fashion and racism. The fashion industry profits from the exploitation of black and brown women, who make up the majority of textile workers worldwide. Joining fast fashion brands as sustainability advisors, as seen with Maisie Williams and Kourtney Kardashian, has been criticized as a form of greenwashing.
Sustainability consultant Rachel Arthur emphasizes the need for responsible choices from role models like Campbell. While collaborations can provide a platform for emerging talent, it is essential to consider alternatives that promote sustainability and responsible consumption.
In conclusion, Naomi Campbell’s collaboration with PrettyLittleThing has raised questions about the ethics and contradictions of fast fashion. While Campbell defends her decision and highlights the opportunity to support emerging talent, critics argue that there are better alternatives to promote sustainability in the fashion industry.
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