Eggo Waffles and Sugarlands Distilling Co. in Gatlinburg, Tennessee, have joined forces to unveil a unique liqueur inspired by brunch flavors, just in time for National Waffle Day. The collaboration between Eggo Waffles, currently based in Chicago under Kellogg’s, and Sugarlands Distilling Co. has resulted in a new boozy concoction called “Eggo Brunch in a Jar Appalachian Sippin’ Cream.” This innovative beverage captures the essence of toasted Eggo waffles, sweet maple syrup, rich butter, and a hint of smoky bacon, delivering a delightful experience.
The partnership emphasizes that the Eggo Brunch in a Jar contains 20% alcohol per volume and is intended for individuals who are 21 years or older. Combining this liqueur with Eggo waffles creates the perfect pairing, amplifying the brunch experience.
Joe Beauprez, senior director of marketing for Kellogg’s frozen foods, acknowledges the challenges parents face in finding moments to enjoy for themselves amidst their hectic schedules. He states that Eggo Brunch in a Jar makes it easy for parents to unwind and relish some downtime while savoring the classic brunch flavors that have been incorporated into this unique liqueur.
National surveys have revealed that going out for brunch is considered a special treat for 47% of adults. Eggo, a well-known breakfast brand, is committed to supporting parents by celebrating their small victories.
This collaboration marks the second time that Eggo Waffles and Sugarlands Distilling Co. have joined forces. Last year, they introduced Eggo Nog Appalachian Sippin’ Cream, a twist on one of the most beloved holiday beverages.
Greg Eidam, Master Distiller at Sugarlands Distilling Co., expresses his excitement about partnering with Eggo once again to craft Eggo Brunch in a Jar. The flavors of toasted Eggo waffles, maple syrup, creamy butter, and savory bacon have been expertly combined to create this delightful liqueur. For those looking to elevate their weekend brunch with a flavorful cocktail or to enjoy the essence of brunch during their well-deserved ‘me time’ in the evening, Eggo Brunch in a Jar is the perfect choice.
The new product is now available at select retailers nationwide.
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