When it comes to sustainable travel, there are a variety of traveler types that fall on the sustainability spectrum. It can be challenging to determine where you fit in. Are you just starting to reduce your holiday impact, or are you already committed to ethical practices and spending? Do you understand the true impact of your globetrotting? Regardless of your flavor of sustainable travel, there is a tribe out there for you. In their own unique ways, the groups listed below are all dedicated to ensuring their holiday funds go to a worthwhile cause. But where will you find your people? Is it in an off-grid campsite or an upscale conservation lodge? Continue reading to find out…
The Eco-Nomad
When it comes to eco-nomads, they are a different breed of digital nomads. While many digital nomads may be blind to their carbon impact and travel the world in pursuit of cheaper accommodation and fast internet access, eco-nomads approach travel differently. They avoid tourist hotspots and instead opt for under-touristed destinations where they can rent Fairbnb accommodation. They travel slower, stay longer, and actively engage with local communities. They join beach clean-ups, learn the local language, and support Indigenous-led businesses.
They travel: One long-haul and one mid-haul flight a year, during the off-season. They justify their flights by leaving their money in local economies and donating directly to environmental charities instead of relying on carbon offsetting.
They stay: This year, they’re renting Fairbnb properties in shoulder-season destinations such as Lanzarote, Portugal, and Slovenia. For the winter, they’re heading to Yoko Village in Costa Rica or La Fora Ecolodge in Cape Verde.
They pack: Recycled Urban Ears headphones to keep up with their favorite green podcasts.
The Greener-Than-Thou Family
This family is a walking workshop on sustainable living. They have taken a flight-free pledge and haven’t flown in five years. They prioritize sustainable transportation options such as electric cars or trains. They stay within their home country, focusing on exploring the beautiful destinations within the UK. Next year, they might venture on a family cycling trip to Holland. They avoid Mediterranean destinations due to concerns about heatwaves.
They travel: They prefer their trusty electric Volkswagen ID Buzz camper or traveling by train. They often bring along their bikes as well.
They stay: When they’re not wild camping off the grid in secret spots in Wales or the Scottish Highlands, they treat themselves to a stay in a sustainable treehouse from Canopy & Stars.
They pack: Finisterre clothing for the entire family, Allbirds shoes, beeswax sandwich wraps, Black+Blum lunch pots, and Weleda shampoo bars.
The Virtue Signallers
These independent travelers love independent brands. They stay ahead of the game by choosing emerging destinations like Albania or the Azores. They book directly with local boutique hotels and B&Bs, avoiding third-party platforms. They seek out vegan or farm-to-fork restaurants and buy souvenirs directly from local artisans. They prioritize rail or sailing travel within Europe and only travel within the continent. Their travel choices are unique and boutique, reflecting their own brand of luxury.
They stay: They seek out low-key addresses like Hôtel Le Garage Biarritz, avoiding over-touristed destinations like San Sebastian.
They travel: While they’re not opposed to a ferry, they prefer borrowing a sailing boat from family. River barges earn bonus points. They consider hitch-hiking on a cargo ship for an Instagrammable backdrop.
They pack: Unisex Odylique toiletries, Pivot jewelry, Passenger loungewear, and a vintage Leica camera in an Elvis & Kresse weekend bag.
The B-Corp Bleisure Traveler
These conscious corporates feel guilt-tripped due to their frequent business travel. However, they try to mix leisure with business, supporting fellow B-Corp businesses along the way. They prioritize train travel within Europe, stay in sustainable co-living spaces, and only book and buy from fellow B-Corp businesses. They also tack on a mini cultural break to make the carbon footprint feel less impactful.
They travel: They know all the comfiest sleeper options on European trains and opt for Intrepid Urban Adventures for off-duty experiences.
They stay: They strictly choose B-Corp hotels, such as Artiem Madrid, and recommend Inhabit Hotels to colleagues visiting London.
They pack: A Fairphone, Aesop toiletries, Cora period products, all packed in a trusted Patagonia Black Hole bag holdall.
The Altruistic Adventurer
For these thrill-seekers, adventure travel is a form of philanthropy. They prioritize making the right choices to ensure their adventures have a positive impact. They dream of embarking on a multi-generational sailing trip to South Georgia and Antarctica or exploring Patagonia or East Africa. They book locally owned luxury lodges that are members of The Long Run.
They travel: While they can afford a private jet, they opt for “greener choices” on Skyscanner, even when flying in business class.
They stay: They recently booked a community-focused safari in Namibia with andBeyond. For beach breaks, they choose rainforest destinations like The Datai Langkawi in Malaysia or incorporate an Eco Centro tour at Soneva Fushi in the Maldives.
They pack: A Hero 11 GoPro, House of Marley headphones, Lifestraw water filter, and a solar-powered charger, all packed in a trusty Rimowa suitcase.
The Eco-Curious Beginner
These eco-newbies are just starting to prioritize sustainability in their travel plans. They still value practicality and affordability but are open to exploring more ethical brands and options. While they may not completely dive into responsible travel right away, they are willing to learn and make small changes.
They travel: They understand that flying contributes significantly to their carbon footprint but still choose to take summer holidays. They opt for airlines that prioritize sustainability, such as KLM, or use tools like Skyscanner’s Greener Choice to find more eco-friendly flights. If booking a package deal, they aim for mid-haul destinations.
They stay: They choose hotel chains that release impact reports and have a strong commitment to sustainability.
They pack: They are interested in ethical brands and enjoy researching online for more responsible options.
