Discover the Impact: KIIS Survey Data Reveals 16% of Front-line Territory Residents Engaging with Russian News

For 97% of residents in Ukraine’s front-line territory, staying informed about Ukrainian news is crucial. However, it is concerning that 16% of them also read Russian news that is often infused with propaganda.

These findings are the result of a survey conducted by the Kyiv International Institute of Sociology (KIIS) in ten front-line regions, from Aug. 7 to 19. The survey was published on Oct. 27.

The survey data reveals that 78% of respondents read the news on a daily basis. Most front-line residents rely on national and local sources for their news.

Out of those who read Russian news, 6% do so daily. Among these readers, 44% utilize both pro-government and opposition sources, 22% rely solely on pro-government sources, and 21% prefer opposition sources.

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Common reasons residents read Russian news include comparing information (14%) and finding the presentation of information in Russia interesting (14%). Additionally, 11% read them due to pro-Russian sentiments, while another 11% seek information about events in the occupied territories due to their importance to Ukraine.

When asked about the type of news they would like to receive more frequently, 57% expressed a desire for updates on the progress of the war.

Regarding trustworthy public figures, 37% named Ukrainian President Volodymyr Zelenskyy as their top choice, followed by Chief of the General Staff of the Armed Forces Valerii Zaluzhnyi at 18%. Another 10% of the population trust information from former advisor to the Office of the President of Ukraine, Oleksiy Arestovych, while 9% rely on information from TV host and volunteer Serhiy Prytula, and the chief of the Main Intelligence Directorate, Kyrylo Budanov.

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The survey was commissioned by the Transformation of Communications in Ukraine project, which is a program funded by USAID.

Sociologists conducted the survey through online interviews with 1,000 adult residents of front-line regions.

The margin of error, with a 95% confidence level and without considering design effects and specific research method characteristics, did not exceed 3.1%.

However, sociologists note that in the conditions of war, additional systematic deviations in the sample may occur due to Russian aggression.

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Read the original article on The New Voice of Ukraine


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