In a society that celebrates individualism, Chivas’ “I Rise, We Rise” campaign takes a different approach by celebrating the significance of individual success within a community and industry. It emphasizes the idea that success is not achieved alone, but as a collective.
Teaming up with Complex Philippines, the campaign introduces “Mad Hustle,” featuring influential figures in the music and style scenes.
“I Rise, We Rise” meets “Mad Hustle”
Complex Philippines collaborated with Chivas, highlighting music artist FELIP, FlipTop founder Alaric “Anygma” Yuson, soul and RnB artist Jess Connelly, and content creator Gela Muñoz in the lookbook titled “Mad Hustle.” These individuals demonstrate how their success has positively impacted their respective communities.
Jess Connelly shares, “Just do your thing. Make mistakes and learn from them. Your journey to fame won’t always go according to plan, so it’s important not to place too much importance on a single event.”
On the other hand, Gela Muñoz believes in breaking away from traditional norms and allowing creativity and career to intertwine. She encourages others to pursue their dreams, even if it means deviating from the typical 9-to-5 job. According to her, there is always room for everyone in the industry.
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