Elon Musk and Mark Zuckerberg’s potential billionaire super-fight has the potential to generate an unprecedented number of pay-per-view buys, according to former UFC star Chael Sonnen. The social media moguls have engaged in a playful war of words online regarding a potential cage match between them. Musk, the owner of Twitter, jokingly tweeted about a fight in Las Vegas, to which Zuckerberg, CEO of Meta, responded with interest. This led UFC boss Dana White to offer his support in promoting the fight. Sonnen predicts that the fight could attract between 10 to 25 million pay-per-view buys, with both companies potentially streaming the fight on their respective platforms. Sonnen suggests that if Twitter and Facebook set up a digital arm for pay-per-view events, the viewership could reach record-breaking numbers. The current record for pay-per-view buys is held by the Mayweather vs. Pacquiao fight, which attracted 4.6 million viewers. Despite criticism from the MMA community, White remains confident that there is an audience for the Musk vs. Zuckerberg fight and believes it could raise over £768 million ($1 billion), making it the biggest fight of all time. Zuckerberg, who posted about completing a jiu-jitsu tournament last month, has experience in mixed martial arts, adding to the intrigue surrounding the potential matchup. However, it remains to be seen if the fight will actually materialize, given Musk’s tendency to make premature statements on social media.
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