Embarking on a remarkable journey at just four years old, Kolby Swanson, a young resident of Calgary, has been selected to be part of a campaign showcased in New York’s Time Square.
“He will be featured on the jumbotron,” proudly stated Telara Renz, Kolby’s mom.
The campaign is in support of the National Down Syndrome Society and aims to spread the message of acceptance by projecting the images of hundreds of young individuals with Down Syndrome on the giant screens of Time Square on September 9.
“There isn’t much representation of individuals with Down Syndrome in the media,” explained Renz, who hopes that her son’s appearance in the campaign will bring hope and support to other families.
“If a mother out there witnesses the joy Kolby brings, maybe it will diminish the fear that accompanies the diagnosis,” Renz added.
Calgarian Kolby Swanson, 4.
Courtesy: Remember When Photography
Calgary’s Prep Society, led by Executive Director Curtis Slater, specializes in eliminating fear when working with families of individuals with Down Syndrome. The organization provides educational spaces, learning centers, and support.
“Receiving a diagnosis often triggers numerous questions and can be a daunting time,” explains Slater. “However, witnessing the achievements and opportunities our members and alumni have embraced can help alleviate some of those concerns.”
Slater believes that Kolby Swanson serves as a shining example, constantly surprising his loved ones with his achievements, showcasing the capabilities of individuals with Down Syndrome.
Kolby Swanson’s career is just beginning as he recently signed with a talent agency. Apart from this campaign, he has multiple projects in the pipeline, including a commercial.
Renz hopes that this campaign will inspire individuals, especially students returning to school, to embrace kindness.
“It’s an ideal time to discuss with your children the importance of kindness. People with Down Syndrome make incredible friends and have a lot to offer and teach. Let’s celebrate kindness and invite them to play,” Renz encourages.
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