In a surprising move, Elon Musk has officially rebranded Twitter to X, bidding farewell to the iconic bird logo. This decision has garnered mixed reactions, with some users expressing confusion and frustration. However, it didn’t take long for prominent brands like Greggs and ITVX to join in on the mockery.
ITVX, the streaming service of ITV, took a playful dig at Twitter by tweeting that it had undergone an “emergency rebrand”, accompanying the tweet with a photo of its logo featuring the Twitter bird instead of the X. Building on the humor, Greggs shared a photo of its own version of the X, cleverly stating, “TwitterX walked so GreX could run.”
Linda Yaccarino, Twitter’s chief executive, confirmed the rebrand with a tweet showcasing the new X logo and captioning it, “X is here! Let’s do this.” Musk himself embraced the change, updating his profile picture and bio to align with the new branding.
Not missing a beat, ITVX continued their playful banter by comparing their logo to Musk’s new logo, asking, “Who wore it best?” Channel 4 also joined in on the fun, sharing a tweet about the name change and humorously remarking, “People still call our streaming service 4OD, so good luck.”
While these brands took the opportunity to mock Twitter, some users on the platform also expressed their confusion and opinions about the rebrand. However, amidst the humorous remarks, it’s clear that Twitter’s decision has left many scratching their heads.
In the end, only time will tell how successful this rebranding will be for Twitter. But for now, the online world is buzzing with laughter and curiosity over the platform’s new identity.
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