Barbie’s Rivalry Generates Hyped Profits for Oppenheimer

The highly anticipated film “Barbenheimer” proved to be a blockbuster success, exceeding expectations and generating significant revenue at the box office. This fusion of Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” captivated audiences through the power of social media, revitalizing the exhibition business amidst ongoing Hollywood strikes. Warner Bros.’ “Barbie” dominated the charts, raking in an impressive $155 million in ticket sales from North American theaters across 4,243 locations. This remarkable achievement not only secured its position as the top-grossing film of the year but also shattered the record for the biggest opening weekend for a film directed by a woman. Universal’s “Oppenheimer” also soared beyond expectations, amassing $80.5 million from 3,610 theaters in the US and Canada.

What makes this weekend truly remarkable is that it marks the first time where two films, “Barbie” and “Oppenheimer,” both amassed over $100 million and $80 million respectively in their opening weekends. As things settle, it is projected to become the fourth-highest grossing weekend in box office history, with a collective industry-wide revenue of over $300 million. The success of the “Barbenheimer” phenomenon can be attributed to friendly competition between two aesthetically contrasting films, ultimately benefiting both movies. Internationally, “Barbie” grossed an impressive $182 million across 69 territories, contributing to a massive $337 million global weekend. On the other hand, “Oppenheimer” earned $93.7 million from 78 territories, even ranking above “Barbie” in India, resulting in a global total of $174.2 million. The only downside was experienced by “Mission: Impossible: Dead Reckoning Part I,” which witnessed a 64% decline in its second weekend due to losing IMAX screenings to “Oppenheimer.”

Here are the estimated ticket sales for Friday through Sunday at US and Canadian theaters, according to Comscore:

1. “Barbie” – $155 million
2. “Oppenheimer” – $80.5 million
3. “Sound of Freedom” – $20.1 million
4. “Mission: Impossible-Dead Reckoning Part I” – $19.5 million
5. “Indiana Jones and the Dial of Destiny” – $6.7 million
6. “Insidious: The Red Door” – $6.5 million
7. “Elemental” – $5.8 million
8. “Spider-Man: Across the Spider-Verse” – $2.8 million
9. “Transformers: Rise of the Beasts” – $1.1 million
10. “No Hard Feelings” – $1.1 million

It’s clear that “Barbenheimer” has left a significant impact on the box office, captivating audiences worldwide and rejuvenating the film industry.

Reference

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