In a surprising turn of events, “The Dark Knight” has been toppled from its throne in the box office rankings. The new reigning champion is none other than “Barbie,” once again making history for Warner Bros. Discovery. With a staggering $537,390,865 in earnings as of Wednesday, “Barbie” has surpassed the $534,987,076 garnered by the sequel to “Batman Begins,” according to Box Office Mojo.
This victory for the pink princess doesn’t seem to be slowing down anytime soon. “Barbie” now has its sights set on surpassing the domestic earnings of Universal’s animated film, “The Super Mario Bros. Movie,” which currently sits at $574,243,655.
Earlier this month, “Barbie” made a significant milestone by becoming the first film directed by a woman to cross the $1 billion mark in global sales. In fact, it may even surpass the worldwide sales of “The Super Mario Bros. Movie,” which grossed over $1.35 billion.
“Barbie,” directed by Greta Gerwig, explores the existential crisis of the iconic doll, portrayed by Margot Robbie. The film’s strong emotional resonance with audiences has kept it at the top of the box office charts since its release on July 21, maintaining its position for nearly four consecutive weeks.
This cinematic venture is a significant step for toy company Mattel, marking its entrance into the world of movies. “Barbie” was accompanied by a robust marketing campaign, including a real-life Barbie Dreamhouse in Malibu and licensing deals with fast food chains.
In addition to surpassing “The Dark Knight,” “Barbie” has also outpaced Christopher Nolan’s “Oppenheimer,” another highly anticipated summer blockbuster that debuted on the same day as Greta Gerwig’s film. “Oppenheimer,” which tells the story of J. Robert Oppenheimer, the father of the atomic bomb, has amassed $270,024,705 domestically and $653,975,801 globally.
Interestingly, on the opening day, a large number of fans purchased tickets for both “Barbie” and “Oppenheimer” for a unique double feature experience dubbed “Barbenheimer.”
With its captivating storyline and empowered feminist message, “Barbie” continues to captivate audiences and achieve remarkable success in the box office.
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