Apple unveiled its highly anticipated next generation of iPhones on Tuesday. The new line-up features improved cameras, faster processors, and a new charging system. However, the biggest change comes with the price increase for the top-of-the-line model, the iPhone 15 Pro Max, which now sells for $1,200, a $100 (9%) increase from last year’s version. The rest of the line-up remains at the same price, with the basic iPhone 15 priced at $800, the iPhone 15 Plus at $900, and the iPhone 15 Pro at $1,000. It is worth noting that these models do not bring major leaps in technology, but they offer enough new features to entice consumers.
The new iPhones will be available for purchase in stores starting September 22, with pre-orders beginning this Friday.
- One major change announced by Apple is the adoption of the USB-C standard for charging the iPhone 15 models and future generations. This standard is already widely used on many devices, including Apple’s Mac computers and iPads.
- The basic iPhone 15 models have been redesigned to include a shape-shifting cutout on the display screen called the “Dynamic Island” for app notifications. This design was introduced with last year’s Pro and Pro Max devices. Additionally, the basic models are equipped with a faster chip from last year’s Pro and Pro Max models, while the next generation of premium iPhone 15s will run on an even more advanced processor.
- The iPhone 15 Pro and Pro Max feature what Apple claims to be the equivalent of seven camera lenses. These models include a periscope-style telephoto lens that enhances the quality of photos taken from far distances. With a 5x optical zoom, this lens falls short of Samsung’s premium Galaxy S22 Ultra’s 10x optical zoom but represents an improvement from the 3x optical zoom on the iPhone 14 Pro and Pro Max.
- In addition to the new iPhones, Apple also introduced its next generation of smartwatches, the Series 9 Apple Watch. This product, which made its debut almost a decade ago, includes a new gesture control feature that allows users to control alarms and answer phone calls by double snapping their thumbs with a finger.
The unveiling event took place at Apple’s headquarters in Cupertino, California. The company hopes that these new products will help reverse a slight sales slump experienced in the past three quarters. Although investors reacted negatively to the announcement, with Apple’s shares falling 1.7%, the company remains optimistic about its future prospects. (Read more Apple stories.)
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