Twitter is undergoing a significant rebranding effort following owner Elon Musk’s announcement that the platform would officially be renamed as “X.” In a memo sent out on Monday, CEO Linda Yaccarino praised employees for their hard work and addressed the reasons behind the change.
The transition from Twitter to X represents a step towards Musk’s vision of transforming the platform into an all-encompassing “everything app.” Yaccarino, in an email obtained by CNBC’s Sara Eisen, highlighted the company’s “inventor mindset” and its dedication to operating at an unprecedented pace.
Going forward, X will continue to develop various experiences in video, audio, messaging, banking, and payments, with the goal of truly “delighting” users. Yaccarino emphasized that she and Musk are committed to working with every team to ensure that the entire community stays informed.
“Let’s not underestimate the significance of this moment,” wrote Yaccarino. “We are making history and there are no limits to our transformation. Everyone is welcome to join us in building X.”
Read the complete memo below.
Hi team,
What an extraordinary weekend. As I mentioned yesterday, it is rare in both personal and professional life to have the opportunity to make such a profound impression. Together, we are currently experiencing this in real-time. Take a step back and truly appreciate it.
Seventeen years ago, Twitter left an indelible mark on the world. This platform revolutionized the speed at which people accessed information. It introduced a fresh dynamic for communication, debate, and response to global events. Twitter enabled people, public figures, and brands to build enduring relationships. Each one of us played a role in driving this change. However, our users and partners consistently pushed us to dream bigger, innovate faster, and reach our fullest potential.
With X, we will surpass our previous accomplishments to transform the global town square and astound the world once again.
Our company possesses a unique drive to achieve this. Many organizations claim to prioritize speed, but we thrive on moving at the velocity of light, and when we do, that’s X. At our core, we embody an inventor’s mindset – continuously learning, testing new approaches, adapting until we get it right, and ultimately succeeding.
Through X, we serve our entire community by tirelessly safeguarding free expression and choice, enabling boundless interactivity, and fostering a marketplace that facilitates the economic success of all participants.
The best part is that we are already well on our way. Everyone should take pride in the pace of innovation achieved over the past nine months – from long-form content to creator monetization, and significant advancements in brand safety measures. Our usage levels have reached all-time highs, and we will continue to delight our community with fresh experiences in audio, video, messaging, payments, and banking – creating a global marketplace for ideas, goods, services, and opportunities.
Please, let us not underestimate the significance of this moment. We are on the path to creating history, with no limits to our transformative journey. All are welcome to contribute to the development of X alongside us.
Elon and I will collaborate across all teams and partners to introduce X to the world. This includes ensuring that our entire community remains well-informed, possessing the necessary information to propel us forward.
Now, let us join forces and make that next profound impression on the world, together.
Linda
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