Zoom’s Latest Features: Will They Outshine Microsoft Teams and Gain a Competitive Edge?

Zoom Video Communication Inc. is incorporating new artificial intelligence-based features into its suite of tools to compete with Microsoft’s Teams, Bloomberg reports.

The company is introducing a Google Docs-like word processor with collaborative editing features next year. Another tool will use AI to generate scan non-verbal cues of meeting participants so meeting hosts can identify in real-time participants who want to speak.

Zoom is betting on AI to regain popularity

Zoom claims to have added over 1,500 features to the platform last year, including the Zoom virtual agent, an artificial intelligence-powered conversation bot that helps deliver personalized experience to users, and which the company hopes will “transform the way businesses assist their customers and employees.” Zoom introduced a suite of generative AI tools to premium Zoom subscribers at no extra cost last month. The features are being embedded in live meetings, chats, phone, email and Whiteboard.

Zoom’s new features will help it compete with Teams, with chief product officer Smita Hashim telling Bloomberg that the tools come with the ability to generate meeting summaries in real-time.

Still, many of these AI functionalities have already been adopted by Teams, Zoom’s greatest rival. Teams continues to command the lion share of the communication and collaborative software market at 42.6% as of March this year, compared to Zoom’s 6.8%. Hashim, however, believes their platform has a superior user experience. “The quality of Zoom is just incredible—it is just heads and shoulders above anyone else,” she told Bloomberg.

More work for Zoom

Zoom’s revenue has grown fivefold in the three years since the start of the Covid-19 pandemic, reaching $4.1 billion in 2022. But the growth curve has begun to flatten during the Great Return as businesses resume office work. Zoom only recorded a 1.8% year over year revenue growth in the first quarter of 2023. Meanwhile, Microsoft extended its dominance in the worldwide the communication and collaborative software market, with revenues rising by 22% year over year to $6.6 billion in the first quarter of this year, according to IDC.

Zoom recently spoke with regulators in

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