YouTube’s New Rules: Russell Brand Faces Serious Consequences

Russell Brand’s agency has bid him farewell, and promoters have called off his remaining comedy tour dates in the UK in the wake of new sexual-assault allegations against him. Now, YouTube has delivered its own blow: The social media platform has blocked the 48-year-old comedian’s main channel, which boasts 6.6 million subscribers, from earning money from ads and paid promotions on the videos he posts there. According to the New York Times, this move will significantly impact Brand’s income. A YouTube representative stated that Brand was suspended for violating the platform’s “creator responsibility” policy, which outlines rules for on- and off-platform behavior.

YouTube, owned by Google, prohibits behaviors such as intending to cause malicious harm to others and participating in abuse or violence, demonstrating cruelty, or engaging in fraudulent or deceptive behavior that leads to real-world harm. The decision to block Brand’s channel applies to all of his channels on the platform. Brand has at least three other channels associated with his main channel, as reported by the AP.

The duration of the monetization suspension is unclear. The BBC has also taken action by removing some of Brand’s content from its streaming archives, stating that it no longer meets public expectations. Brand still maintains a presence on other social media platforms, including X (formerly known as Twitter), where he has 11.2 million followers, Instagram (3.8 million), and the right-wing Rumble (1.4 million).


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