WMHT, a prominent public media organization, has recently brought on board Michele Desrosiers as the vice president of marketing and communications. Her primary responsibility will be to spearhead the organization’s efforts in expanding its profile and increasing community engagement and partnerships across its multi-channel TV, radio, and digital media platforms.
This strategic addition to WMHT’s team comes just six months after the appointment of their new CEO, Anthony Hayes, formerly of New England Public Media in Springfield, Mass. Together, Hayes and Desrosiers will lead a major initiative known as the “listening tour.” This tour aims to gather direct feedback from WMHT’s target audience and supporters throughout their service region, spanning eastern New York and western Massachusetts.
Desrosiers, who possesses 15 years of marketing experience in nonprofit, corporate finance, and technology sectors, wasted no time and immediately represented WMHT at the Public Media Development and Marketing Conference in Atlanta. As a result, she could not be interviewed for the announcement on Monday.
In a statement, Hayes expressed his delight in welcoming Michele Desrosiers to WMHT’s talented senior management team. He praised her expertise in marketing, her passion for public media, and her proven track record of success. Hayes emphasized Desrosiers’ critical role in raising regional awareness, enhancing audience engagement, and furthering the organization’s mission to educate, enlighten, entertain, and enrich the communities they serve.
WMHT is renowned for its operation of multiple public broadcasting TV channels and radio stations, as well as its significant digital media presence. Additionally, the organization boasts expansive and versatile studios, which are among the largest in the region.
Excited about her new role, Desrosiers expressed her enthusiasm for joining WMHT Public Media and her eagerness to contribute to building awareness, engagement, and impact in the communities they serve.
In conclusion, WMHT’s recent hire of Michele Desrosiers as vice president of marketing and communications demonstrates their commitment to growth, community engagement, and partnership expansion. With Desrosiers’ expertise and passion, WMHT is well-positioned to continue its mission of providing high-quality public media content and making a meaningful impact in the region they serve.
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