Apple’s newest iPhone, the iPhone 15, is an attempt to strike a balance between a good entry-level model and a great high-end model. The company is positioning the iPhone 15 as a solid option for those looking for an affordable smartphone, while ensuring that the iPhone 15 Pro remains the top choice for those seeking a premium experience.
Looking ahead to the release of the iPhone 16, Apple aims to maintain this balance and create enough separation between the iPhone 16 and iPhone 16 Pro, while introducing new features to make the iPhone 16 more appealing. One such feature is the Action Button, which will be integrated from the iPhone 15 Pro to the vanilla iPhone 16.
There are also rumors of a Capture Button being added to the iPhone 16, which would enhance the camera functionality across the entire iPhone 16 lineup. This approach, however, highlights the recent trend of Apple subtly limiting the vanilla iPhone while allowing the iPhone Pro to thrive.
When it comes to the display and processor, Apple seems to be holding back on certain features for the vanilla iPhone, such as the 60 Hz refresh rate and the less advanced A16 chipset. This creates a noticeable performance gap between the two models, reinforcing the idea that the iPhone 16 will not be the best iPhone in terms of certain key features.
Even though the iPhone 15 and iPhone 16 are priced premium, they lack flagship features that are available on other smartphones in the same price range. This positioning allows Apple to control market segmentation and appeal to consumers who may not want to pay the premium for an iPhone Pro model.
With the iPhone 16 set to debut in the coming years, the question remains as to how Apple will position this model when it comes to market features and pricing, and how it will impact the iPhone SE lineup. This raises concerns about the future of the vanilla iPhone and its ability to compete with other premium smartphones in its price range.
In conclusion, Apple’s strategy with the iPhone lineup seems focused on maintaining a clear distinction between the vanilla models and the Pro models, while making strategic decisions about which features to include in each. As the smartphone market evolves, it will be interesting to see how this approach continues to shape the landscape of consumer choice and market segmentation in the years to come.
Read the latest updates on iPhone, Mac, and App Store news in Forbes’ weekly Apple Loop news digest and follow me on Twitter or LinkedIn for more insights and analysis on mobile technology and online media.