A social media creator has become incredibly popular on platforms like TikTok and Instagram for sharing some of the most extraordinary homes for sale on Zillow, a notable real-estate marketplace based in Seattle. Jessica More, a communications manager from Pennsylvania, found herself looking for ways to improve her home during the pandemic. She turned to Zillow and discovered a community of people sharing their unique finds from the platform. Inspired by this, More decided to create her own accounts, @Zillowtastrophes, where she could showcase these bizarre homes to others.
With her background in social media, More recognized the potential of TikTok and used it as a means to explore the platform. Her initial intention was to send her Zillow discoveries to her friends, but she eventually decided to expand and create dedicated accounts for it. The results were beyond her expectations as her content quickly gained attention and traction. Within a year, she had amassed around 100,000 followers and had several viral posts that helped grow her page.
One of her most popular TikTok posts featured a home in Oklahoma with a unique feature called a “doll jail.” This post garnered an impressive 1.7 million views. More has also shared other remarkable homes, including a converted missile silo, a replica of the iconic Brady Bunch house, a “troll house” built under a bridge, and a home with a pyramid in the backyard. What initially started as a casual scroll through the real estate app has now become a network of fans who constantly send her new discoveries.
When it comes to finding these unusual homes, More would search using specific keywords like “unique,” “indoor pool,” and “stained-glass.” She also utilized filters based on price points and square footage. As her audience grew, she began receiving submissions from her followers, suggesting specific homes for her to explore.
More has also observed a cultural shift between Millennials and Gen Z in terms of their responses shared on Instagram or TikTok. Gen Z is more open-minded and accepting, following the philosophy of “don’t yuck someone’s yum,” which means respecting others’ preferences and tastes even if they don’t align with your own. Initially, More anticipated receiving negative critiques, but she was pleasantly surprised to find that her viewers were supportive and appreciative of the creativity and effort that went into creating these unique homes.
Through her journey of exploring and sharing these extraordinary homes, More has gained a newfound appreciation for their individuality and the passion behind them. She now sees these homes as brave and inspiring expressions of personal taste and love for space.
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