The Las Vegas Sphere, a highly anticipated auditorium with advanced LED entertainment, has finally opened its doors. This state-of-the-art venue, which boasts 18,600 seats, made its debut on September 29 with U2’s U2:UV Achtung Baby Live residency. On October 6, the Sphere will showcase Darren Aronofsky’s multi-sensory film Postcard From Earth. However, it’s not just the performers on stage that are attracting attention. The advertising costs for brands looking to leverage the Sphere’s record-breaking LED lights on its massive 1.2 million LED screen are reportedly sky-high.
According to PitchDeckGuy, a user on X (formerly known as Twitter), the Sphere is charging $450,000 for just one day of advertising. These figures were leaked from the company’s sales pitch, revealing the breathtaking costs associated with taking advantage of the Sphere’s impressive visual capabilities. Located east of The Venetian Resort on the Las Vegas Strip, the Sphere has garnered significant attention since its opening.
PitchDeckGuy’s tweet sparked discussions among users on X, with many expressing their disbelief at the advertising costs. Joe Pompliano, another X user, added more insight into what advertisers get for their money, revealing that the prices include working with MSG’s team of over 300 designers.
The Sphere, now officially named The Sphere at the Venetian Resort, was announced in collaboration with Madison Square Garden in 2018. Construction began in February 2019 but faced several delays due to the COVID-19 pandemic. Work finally resumed in August of that year. The advertising costs for U2’s 25-day residency at the Sphere remain unknown. The opening night attracted thousands of fans and celebrities, including Paul McCartney, Josh Duhamel, and Oprah Winfrey.
U2’s residency is considered a “key in-market event,” indicating its immense popularity and ability to generate consumer interest. Other notable events at the Sphere include the 2023 Formula One Las Vegas Grand Prix. U2 announced the initial dates for their shows in May 2023, marking their return to live performances since 2019. The Verified Ticket presale generated significant participation, leading Ticketmaster to temporarily shut down the link due to overwhelming demand. Ticket prices skyrocketed from $140 to as high as $1,250 initially but have since dropped. As of October, ticket prices range from $322 to $545 for the remaining shows.
Opinions on social media are divided regarding the advertising costs. Some users find the prices astonishingly high, while others argue they could be even higher considering the Sphere’s extensive reach. The construction costs are also a topic of discussion, with users speculating on the time it will take for Madison Square Garden to recoup their investment. Despite varying opinions, the Las Vegas Sphere continues to generate curiosity and interest among online communities.
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