When Gabriele Lamonaca found himself in New York City instead of Rome, he decided to pursue his passion for pizza by opening Unregular Pizza. This Friday, Unregular Pizza will be opening its third location in Manhattan, situated at 14 E. 37th St., just a short distance from the Empire State Building and Grand Central Terminal. This new establishment follows the success of their two previous locations in Essex Market and Union Square. Lamonaca explains that expanding into Midtown made sense as they noticed an increase in the office crowd, which presented catering opportunities for office meetings and parties. Additionally, the presence of a residential neighborhood nearby further solidified their decision. Unregular Pizza originated during the pandemic when Lamonaca began making Roman-style pizza to trade with others. The idea took off after he shared photos of his pizzas on Instagram, and soon people were offering other dishes, drinks, and experiences in exchange for a taste. The bartering reached its peak when the Maritime Hotel offered Lamonaca the penthouse suite in exchange for pizza. Shortly after, Lamonaca partnered with Salvatore Gagliardo, a Sicilian pastry chef and master pizzaiolo, and together they opened their first restaurant in Union Square. Despite the challenges of finding a prime location within their budget, the pandemic opened up possibilities as landlords were eager to fill their spaces, giving Unregular Pizza an opportunity to secure a high-profile spot in Union Square. In terms of aesthetics, Unregular Pizza transcends the traditional red gingham look associated with pizza parlors. Instead, they opted for a 1990s-inspired design that evokes nostalgia. The menu at Unregular Pizza predominantly features Roman-style pizza, which is cooked in a pan with dough that has been fermented for 72 hours, resulting in a crispy and light texture. The pizzas are then loaded with toppings. They also offer pasta bricks, which are cakes made from fried pasta with sauces, a traditional method of repurposing leftover pasta into a satisfying lunch. Lamonaca, a resident of New York for the past 15 years, aims to elevate the pizza scene in a city known for its slices and hopes to expand Unregular Pizza to every neighborhood. The love for New York and its pizza culture drives Lamonaca to grow the brand within the city before venturing into other cities. As for those interested in bartering, they can find information online about the specific days and times when Unregular Pizza accepts barter offers. Anything can be offered as long as it is legal.
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