- Sara Leeds, a TikToker in her 20s, created the account Doorman Stories to provide a unique look into the lives of doormen in New York.
- The account quickly gained popularity and viewers appreciate the fascinating perspective it offers.
- Sara believes people are interested in the “air of luxury” associated with the doorman profession.
New York City’s doormen are often seen as symbols of luxury and wealth, but they play a much larger role in the community.
Doormen provide security, assist residents who lose their keys, handle packages, and ensure access to apartments for workers when residents are away. They also provide a familiar presence in a city that can often feel overwhelming and lonely.
Sara Leeds, a senior creative at an influencer marketing agency, runs the TikTok account Doorman Stories. In her spare time, she shares snippets of conversations she has with doormen, offering a unique perspective on New York City.
Leeds realized that while doormen learn the stories of the people in their buildings, few people take the time to hear their stories. She partnered with a filmmaker friend to give people a glimpse into the “unique lens” of doormen in NYC.
In January 2023, Leeds uploaded the account’s first video, featuring a doorman recounting a funny incident with a sleepwalking resident. Although only four people initially commented, the account has since grown to over 40,000 followers and 1.3 million likes in just eight months.
Leeds aims to amplify the voices of everyday individuals with interesting stories
Leeds enjoys watching candid, unfiltered street interviews and wanted to bring a fresh perspective to the genre. Rather than targeting random people on the street, she focuses on doormen and their experiences.
She believes people are intrigued by doormen’s stories because of the sense of luxury and exclusivity associated with their profession.
One of the early interviews featured Manny Teixera, a doorman who had worked in the same building for 61 years. When Leeds interviewed him on his last day before retirement, he shared his journey starting as a superintendent with his father in 1961.
The video received over 10,000 likes and numerous heartwarming comments from viewers, appreciating the depth and care showcased in the conversation.
The account’s growth has led to an influx of requests from doormen wanting to be interviewed and residents suggesting their favorite doormen for the series.
Despite her full-time job, Leeds commits to posting three videos per week and often discovers multiple captivating clips during a single interview.
Leeds embraces her passion for creative projects and has always pursued entrepreneurial endeavors alongside her regular work. For her, it doesn’t feel like work when she loves what she does.
A viral video spotlighted a doorman knowledgeable about residents’ lives
In a video posted in July, Leeds interviewed a doorman named Doug who amazed her with his personalized interactions. He recognized every resident, knew their jobs, hobbies, and even family stories. The clip garnered 4 million views, with viewers inspired by the genuine joy Doug brought to his job.
An impactful interview that resonated with Leeds
During an interview with doorman Marcio, he revealed his lifelong dream of becoming a baker. Despite circumstances leading him to become a doorman, he expressed contentment and happiness with his life. This conversation deeply touched Leeds, as she discovered a kindred spirit in Marcio’s perspective on embracing different passions throughout life.
While this particular video didn’t receive as much attention as others, it left a lasting impression on Leeds.
Leeds receives messages from viewers sharing the positive impact Doorman Stories has had on their lives. Many express how the stories made their days brighter and reminded them of cherished interactions with doormen they’ve encountered.
She also receives messages from doormen grateful for the spotlight on their profession and the appreciation it brings. This outpouring of love and support from viewers is one of the most meaningful aspects of Doorman Stories for Leeds.
Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
