Universal Music’s Innovative Approach to Capitalizing on AI
The largest record label in the world has devised a strategy to take advantage of artificial intelligence (AI) while addressing concerns about its impact on artists.
Universal Music, home to pop mega-stars such as Beyonce and Taylor Swift, has announced its intention to explore the potential of AI.
The emergence of generative AI technology has raised concerns within the industry, as it has the ability to mimic voices, melodies, and lyrics without the consent of artists.
Universal Music, which represents artists like Taylor Swift, is exploring the role of AI
This technology can be used to create counterfeit versions of songs, undermining labels and their talent.
Earlier this year, Universal Music had to remove an AI-generated song that imitated rapper Drake and singer The Weeknd from streaming platforms.
Universal has announced a partnership with Google-owned YouTube to develop a product that can monetize this potential threat.
The company will collaborate with musicians to determine the specifications of this product.
Sir Lucian Grainge, Chairman and CEO of Universal Music, stated, “I believe AI will enhance human imagination and enrich musical creativity.”
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